| Title |
Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”
|
|---|---|
| Published in |
Journal of Brand Management, February 2019
|
| DOI | 10.1057/s41262-019-00151-z |
| Authors |
S. Venus Jin, Aziz Muqaddam |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 50% |
| Science communicators (journalists, bloggers, editors) | 1 | 25% |
| Scientists | 1 | 25% |
Mendeley readers
The data shown below were compiled from readership statistics for 506 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 506 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 76 | 15% |
| Student > Bachelor | 55 | 11% |
| Student > Ph. D. Student | 42 | 8% |
| Lecturer | 23 | 5% |
| Researcher | 16 | 3% |
| Other | 62 | 12% |
| Unknown | 232 | 46% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 161 | 32% |
| Social Sciences | 30 | 6% |
| Economics, Econometrics and Finance | 20 | 4% |
| Unspecified | 13 | 3% |
| Arts and Humanities | 13 | 3% |
| Other | 24 | 5% |
| Unknown | 245 | 48% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 13 August 2020.
All research outputs
#7,584,555
of 23,128,387 outputs
Outputs from Journal of Brand Management
#74
of 327 outputs
Outputs of similar age
#162,702
of 445,707 outputs
Outputs of similar age from Journal of Brand Management
#1
of 1 outputs
Altmetric has tracked 23,128,387 research outputs across all sources so far. This one is in the 44th percentile – i.e., 44% of other outputs scored the same or lower than it.
So far Altmetric has tracked 327 research outputs from this source. They receive a mean Attention Score of 3.7. This one has gotten more attention than average, scoring higher than 69% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 445,707 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 55% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them