You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
X Demographics
Mendeley readers
Attention Score in Context
| Title |
Del planificador de medios al experto en medios: El efecto digital en la publicidad
|
|---|---|
| Published in |
Comunicar, April 2019
|
| DOI | 10.3916/c59-2019-10 |
| Authors |
Marta Perlado-Lamo-de-Espinosa, Natalia Papí-Gálvez, María Bergaz-Portolés |
X Demographics
The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Spain | 3 | 60% |
| Unknown | 2 | 40% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 5 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 80 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 80 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 11 | 14% |
| Student > Postgraduate | 7 | 9% |
| Student > Master | 6 | 8% |
| Professor | 4 | 5% |
| Student > Doctoral Student | 3 | 4% |
| Other | 14 | 18% |
| Unknown | 35 | 44% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 13 | 16% |
| Business, Management and Accounting | 12 | 15% |
| Design | 3 | 4% |
| Arts and Humanities | 3 | 4% |
| Computer Science | 3 | 4% |
| Other | 10 | 13% |
| Unknown | 36 | 45% |
Attention Score in Context
This research output has an Altmetric Attention Score of 4. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 April 2021.
All research outputs
#6,905,199
of 23,128,387 outputs
Outputs from Comunicar
#314
of 499 outputs
Outputs of similar age
#128,108
of 351,642 outputs
Outputs of similar age from Comunicar
#10
of 10 outputs
Altmetric has tracked 23,128,387 research outputs across all sources so far. This one has received more attention than most of these and is in the 69th percentile.
So far Altmetric has tracked 499 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.3. This one is in the 37th percentile – i.e., 37% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 351,642 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 63% of its contemporaries.
We're also able to compare this research output to 10 others from the same source and published within six weeks on either side of this one.