| Title |
Choice Models and Customer Relationship Management
|
|---|---|
| Published in |
Marketing Letters, December 2005
|
| DOI | 10.1007/s11002-005-5892-2 |
| Authors |
Wagner Kamakura, Carl F. Mela, Asim Ansari, Anand Bodapati, Pete Fader, Raghuram Iyengar, Prasad Naik, Scott Neslin, Baohong Sun, Peter C. Verhoef, Michel Wedel, Ron Wilcox |
Mendeley readers
The data shown below were compiled from readership statistics for 306 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Switzerland | 3 | <1% |
| United States | 3 | <1% |
| Portugal | 2 | <1% |
| United Arab Emirates | 1 | <1% |
| Norway | 1 | <1% |
| Australia | 1 | <1% |
| South Africa | 1 | <1% |
| Malaysia | 1 | <1% |
| Iran, Islamic Republic of | 1 | <1% |
| Other | 3 | <1% |
| Unknown | 289 | 94% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 58 | 19% |
| Student > Master | 58 | 19% |
| Student > Bachelor | 26 | 8% |
| Student > Doctoral Student | 23 | 8% |
| Professor | 22 | 7% |
| Other | 74 | 24% |
| Unknown | 45 | 15% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 144 | 47% |
| Computer Science | 32 | 10% |
| Economics, Econometrics and Finance | 29 | 9% |
| Social Sciences | 17 | 6% |
| Engineering | 11 | 4% |
| Other | 23 | 8% |
| Unknown | 50 | 16% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 September 2014.
All research outputs
#8,882,501
of 26,017,215 outputs
Outputs from Marketing Letters
#131
of 336 outputs
Outputs of similar age
#43,533
of 163,521 outputs
Outputs of similar age from Marketing Letters
#6
of 10 outputs
Altmetric has tracked 26,017,215 research outputs across all sources so far. This one is in the 42nd percentile – i.e., 42% of other outputs scored the same or lower than it.
So far Altmetric has tracked 336 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.1. This one is in the 42nd percentile – i.e., 42% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 163,521 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 15th percentile – i.e., 15% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 10 others from the same source and published within six weeks on either side of this one. This one has scored higher than 4 of them.