| Title |
Getting more likes: the impact of narrative person and brand image on customer–brand interactions
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, February 2019
|
| DOI | 10.1007/s11747-019-00632-2 |
| Authors |
Yaping Chang, You Li, Jun Yan, V. Kumar |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 1 | 50% |
| Science communicators (journalists, bloggers, editors) | 1 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 327 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 327 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 39 | 12% |
| Student > Master | 36 | 11% |
| Student > Bachelor | 19 | 6% |
| Student > Doctoral Student | 17 | 5% |
| Lecturer | 16 | 5% |
| Other | 52 | 16% |
| Unknown | 148 | 45% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 95 | 29% |
| Social Sciences | 25 | 8% |
| Economics, Econometrics and Finance | 9 | 3% |
| Computer Science | 7 | 2% |
| Psychology | 6 | 2% |
| Other | 27 | 8% |
| Unknown | 158 | 48% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 March 2019.
All research outputs
#16,101,047
of 24,500,598 outputs
Outputs from Journal of the Academy of Marketing Science
#567
of 808 outputs
Outputs of similar age
#262,220
of 446,659 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#16
of 17 outputs
Altmetric has tracked 24,500,598 research outputs across all sources so far. This one is in the 32nd percentile – i.e., 32% of other outputs scored the same or lower than it.
So far Altmetric has tracked 808 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.3. This one is in the 25th percentile – i.e., 25% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 446,659 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 38th percentile – i.e., 38% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 17 others from the same source and published within six weeks on either side of this one. This one is in the 5th percentile – i.e., 5% of its contemporaries scored the same or lower than it.