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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Dadvertising: Representations of Fatherhood in Procter & Gamble’s Tide Commercials
|
|---|---|
| Published in |
Communication, Culture & Critique, February 2019
|
| DOI | 10.1093/ccc/tcz002 |
| Authors |
Caroline F Leader |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 33% |
| Canada | 1 | 33% |
| Unknown | 1 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 3 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 57 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 57 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 5 | 9% |
| Researcher | 5 | 9% |
| Student > Bachelor | 5 | 9% |
| Student > Doctoral Student | 3 | 5% |
| Lecturer | 2 | 4% |
| Other | 8 | 14% |
| Unknown | 29 | 51% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 15 | 26% |
| Business, Management and Accounting | 4 | 7% |
| Psychology | 3 | 5% |
| Arts and Humanities | 2 | 4% |
| Economics, Econometrics and Finance | 2 | 4% |
| Other | 3 | 5% |
| Unknown | 28 | 49% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 January 2020.
All research outputs
#14,789,745
of 25,385,509 outputs
Outputs from Communication, Culture & Critique
#211
of 379 outputs
Outputs of similar age
#186,968
of 367,228 outputs
Outputs of similar age from Communication, Culture & Critique
#5
of 6 outputs
Altmetric has tracked 25,385,509 research outputs across all sources so far. This one is in the 41st percentile – i.e., 41% of other outputs scored the same or lower than it.
So far Altmetric has tracked 379 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.7. This one is in the 43rd percentile – i.e., 43% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 367,228 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 48th percentile – i.e., 48% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 6 others from the same source and published within six weeks on either side of this one.