| Title |
A Model of the Effects of Self-efficacy on the Perceived Ethicality and Performance of Fear Appeals in Advertising
|
|---|---|
| Published in |
Journal of Business Ethics, April 1999
|
| DOI | 10.1023/a:1005822414588 |
| Authors |
Robin L. Snipes, Michael S. LaTour, Sara J. Bliss |
Mendeley readers
The data shown below were compiled from readership statistics for 65 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Mexico | 1 | 2% |
| New Zealand | 1 | 2% |
| Denmark | 1 | 2% |
| Unknown | 62 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 14 | 22% |
| Student > Ph. D. Student | 12 | 18% |
| Student > Doctoral Student | 7 | 11% |
| Student > Bachelor | 6 | 9% |
| Professor | 5 | 8% |
| Other | 13 | 20% |
| Unknown | 8 | 12% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 30 | 46% |
| Social Sciences | 8 | 12% |
| Economics, Econometrics and Finance | 3 | 5% |
| Nursing and Health Professions | 2 | 3% |
| Computer Science | 2 | 3% |
| Other | 11 | 17% |
| Unknown | 9 | 14% |