| Title |
Brand loyalty evolution and the impact of category characteristics
|
|---|---|
| Published in |
Marketing Letters, March 2019
|
| DOI | 10.1007/s11002-019-09484-w |
| Authors |
Gauthier Casteran, Polymeros Chrysochou, Lars Meyer-Waarden |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Denmark | 2 | 67% |
| Unknown | 1 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 2 | 67% |
| Members of the public | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 95 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 95 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 12 | 13% |
| Student > Ph. D. Student | 11 | 12% |
| Student > Bachelor | 6 | 6% |
| Lecturer | 5 | 5% |
| Lecturer > Senior Lecturer | 4 | 4% |
| Other | 18 | 19% |
| Unknown | 39 | 41% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 36 | 38% |
| Social Sciences | 6 | 6% |
| Economics, Econometrics and Finance | 3 | 3% |
| Unspecified | 2 | 2% |
| Engineering | 2 | 2% |
| Other | 2 | 2% |
| Unknown | 44 | 46% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 March 2019.
All research outputs
#13,005,020
of 23,133,982 outputs
Outputs from Marketing Letters
#161
of 290 outputs
Outputs of similar age
#164,911
of 351,866 outputs
Outputs of similar age from Marketing Letters
#2
of 5 outputs
Altmetric has tracked 23,133,982 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 290 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.0. This one is in the 44th percentile – i.e., 44% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 351,866 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 52% of its contemporaries.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one. This one has scored higher than 3 of them.