| Title |
20 Years of brand personality: a bibliometric review and research agenda
|
|---|---|
| Published in |
Journal of Brand Management, December 2017
|
| DOI | 10.1057/s41262-017-0083-z |
| Authors |
Viktoria Maria Radler |
Mendeley readers
The data shown below were compiled from readership statistics for 157 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 157 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 32 | 20% |
| Student > Master | 18 | 11% |
| Lecturer | 13 | 8% |
| Student > Doctoral Student | 10 | 6% |
| Researcher | 9 | 6% |
| Other | 32 | 20% |
| Unknown | 43 | 27% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 76 | 48% |
| Social Sciences | 11 | 7% |
| Economics, Econometrics and Finance | 6 | 4% |
| Agricultural and Biological Sciences | 3 | 2% |
| Unspecified | 3 | 2% |
| Other | 13 | 8% |
| Unknown | 45 | 29% |
Attention Score in Context
This research output has an Altmetric Attention Score of 8. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 05 January 2023.
All research outputs
#4,266,061
of 23,495,502 outputs
Outputs from Journal of Brand Management
#36
of 328 outputs
Outputs of similar age
#90,211
of 442,541 outputs
Outputs of similar age from Journal of Brand Management
#1
of 6 outputs
Altmetric has tracked 23,495,502 research outputs across all sources so far. Compared to these this one has done well and is in the 81st percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 328 research outputs from this source. They receive a mean Attention Score of 3.8. This one has done well, scoring higher than 89% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 442,541 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 79% of its contemporaries.
We're also able to compare this research output to 6 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them