| Title |
Make me special: Gender differences in consumers’ responses to loyalty programs
|
|---|---|
| Published in |
Marketing Letters, January 2012
|
| DOI | 10.1007/s11002-011-9160-3 |
| Authors |
Valentyna Melnyk, Stijn M. J. van Osselaer |
Mendeley readers
The data shown below were compiled from readership statistics for 161 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 1% |
| United Arab Emirates | 1 | <1% |
| Indonesia | 1 | <1% |
| Kenya | 1 | <1% |
| France | 1 | <1% |
| Spain | 1 | <1% |
| China | 1 | <1% |
| Unknown | 153 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 26 | 16% |
| Student > Bachelor | 26 | 16% |
| Lecturer | 21 | 13% |
| Student > Master | 20 | 12% |
| Student > Doctoral Student | 11 | 7% |
| Other | 27 | 17% |
| Unknown | 30 | 19% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 82 | 51% |
| Economics, Econometrics and Finance | 17 | 11% |
| Social Sciences | 9 | 6% |
| Psychology | 7 | 4% |
| Computer Science | 6 | 4% |
| Other | 8 | 5% |
| Unknown | 32 | 20% |