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Is That My Friend or an Advert? The Effectiveness of Instagram Native Advertisements Posing as Social Posts

Overview of attention for article published in Journal of Computer-Mediated Communication, March 2019
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (91st percentile)
  • High Attention Score compared to outputs of the same age and source (99th percentile)

Mentioned by

news
2 news outlets
blogs
1 blog
twitter
10 X users
facebook
1 Facebook page

Citations

dimensions_citation
42 Dimensions

Readers on

mendeley
140 Mendeley
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Title
Is That My Friend or an Advert? The Effectiveness of Instagram Native Advertisements Posing as Social Posts
Published in
Journal of Computer-Mediated Communication, March 2019
DOI 10.1093/jcmc/zmz003
Authors

Benjamin K Johnson, Bridget Potocki, Jolanda Veldhuis

X Demographics

X Demographics

The data shown below were collected from the profiles of 10 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 140 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 140 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 29 21%
Student > Bachelor 17 12%
Student > Ph. D. Student 8 6%
Student > Doctoral Student 7 5%
Researcher 5 4%
Other 15 11%
Unknown 59 42%
Readers by discipline Count As %
Business, Management and Accounting 26 19%
Social Sciences 20 14%
Psychology 7 5%
Computer Science 6 4%
Arts and Humanities 5 4%
Other 14 10%
Unknown 62 44%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 30. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 20 December 2023.
All research outputs
#1,276,391
of 25,028,065 outputs
Outputs from Journal of Computer-Mediated Communication
#104
of 689 outputs
Outputs of similar age
#29,241
of 357,850 outputs
Outputs of similar age from Journal of Computer-Mediated Communication
#1
of 5 outputs
Altmetric has tracked 25,028,065 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 94th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 689 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 27.5. This one has done well, scoring higher than 85% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 357,850 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 91% of its contemporaries.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them