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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Missing the Target? Using Surveys to Validate Social Media Ad Targeting
|
|---|---|
| Published in |
Political Science Research and Methods, March 2019
|
| DOI | 10.1017/psrm.2018.68 |
| Authors |
Michael W. Sances |
X Demographics
The data shown below were collected from the profiles of 13 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Switzerland | 2 | 15% |
| Brazil | 1 | 8% |
| Taiwan | 1 | 8% |
| United States | 1 | 8% |
| Italy | 1 | 8% |
| Unknown | 7 | 54% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 6 | 46% |
| Members of the public | 5 | 38% |
| Science communicators (journalists, bloggers, editors) | 2 | 15% |
Mendeley readers
The data shown below were compiled from readership statistics for 20 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 20 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 3 | 15% |
| Student > Master | 3 | 15% |
| Researcher | 2 | 10% |
| Student > Doctoral Student | 2 | 10% |
| Student > Bachelor | 1 | 5% |
| Other | 2 | 10% |
| Unknown | 7 | 35% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 6 | 30% |
| Business, Management and Accounting | 3 | 15% |
| Economics, Econometrics and Finance | 1 | 5% |
| Computer Science | 1 | 5% |
| Unknown | 9 | 45% |
Attention Score in Context
This research output has an Altmetric Attention Score of 7. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 March 2021.
All research outputs
#4,798,317
of 24,211,034 outputs
Outputs from Political Science Research and Methods
#275
of 502 outputs
Outputs of similar age
#96,270
of 355,398 outputs
Outputs of similar age from Political Science Research and Methods
#15
of 18 outputs
Altmetric has tracked 24,211,034 research outputs across all sources so far. Compared to these this one has done well and is in the 80th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 502 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 18.2. This one is in the 45th percentile – i.e., 45% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 355,398 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 72% of its contemporaries.
We're also able to compare this research output to 18 others from the same source and published within six weeks on either side of this one. This one is in the 22nd percentile – i.e., 22% of its contemporaries scored the same or lower than it.