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Mendeley readers
| Title |
Marketing
|
|---|---|
| Published by |
Springer Fachmedien Wiesbaden, February 2019
|
| DOI | 10.1007/978-3-658-24473-6 |
| ISBNs |
978-3-65-824472-9, 978-3-65-824473-6
|
| Authors |
Bruhn, Manfred |
Mendeley readers
The data shown below were compiled from readership statistics for 37 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 37 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 16 | 43% |
| Student > Master | 5 | 14% |
| Student > Postgraduate | 1 | 3% |
| Professor | 1 | 3% |
| Unknown | 14 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 12 | 32% |
| Economics, Econometrics and Finance | 6 | 16% |
| Computer Science | 2 | 5% |
| Agricultural and Biological Sciences | 1 | 3% |
| Social Sciences | 1 | 3% |
| Other | 0 | 0% |
| Unknown | 15 | 41% |