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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Advertising in a Media Multitasking Era: Considerations and Future Directions
|
|---|---|
| Published in |
Journal of Advertising, April 2019
|
| DOI | 10.1080/00913367.2019.1585306 |
| Authors |
Brittany R.L. Duff, Claire M. Segijn |
X Demographics
The data shown below were collected from the profiles of 20 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 8 | 40% |
| United Kingdom | 2 | 10% |
| Netherlands | 2 | 10% |
| Germany | 1 | 5% |
| South Africa | 1 | 5% |
| Unknown | 6 | 30% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 10 | 50% |
| Scientists | 9 | 45% |
| Science communicators (journalists, bloggers, editors) | 1 | 5% |
Mendeley readers
The data shown below were compiled from readership statistics for 104 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 104 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 21 | 20% |
| Student > Master | 15 | 14% |
| Lecturer | 7 | 7% |
| Student > Doctoral Student | 7 | 7% |
| Professor > Associate Professor | 6 | 6% |
| Other | 14 | 13% |
| Unknown | 34 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 32 | 31% |
| Social Sciences | 14 | 13% |
| Psychology | 4 | 4% |
| Arts and Humanities | 3 | 3% |
| Linguistics | 2 | 2% |
| Other | 11 | 11% |
| Unknown | 38 | 37% |
Attention Score in Context
This research output has an Altmetric Attention Score of 12. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 18 June 2021.
All research outputs
#2,873,968
of 24,761,242 outputs
Outputs from Journal of Advertising
#71
of 454 outputs
Outputs of similar age
#59,714
of 356,808 outputs
Outputs of similar age from Journal of Advertising
#3
of 11 outputs
Altmetric has tracked 24,761,242 research outputs across all sources so far. Compared to these this one has done well and is in the 88th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 454 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.0. This one has done well, scoring higher than 84% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 356,808 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 83% of its contemporaries.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 81% of its contemporaries.