| Title |
Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, April 2019
|
| DOI | 10.1007/s11747-019-00649-7 |
| Authors |
Feng Wang, Li Zuo, Zhi Yang, Yueyan Wu |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 50% |
| Malaysia | 1 | 25% |
| Unknown | 1 | 25% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 2 | 50% |
| Members of the public | 1 | 25% |
| Science communicators (journalists, bloggers, editors) | 1 | 25% |
Mendeley readers
The data shown below were compiled from readership statistics for 95 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 95 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 14 | 15% |
| Student > Master | 11 | 12% |
| Student > Bachelor | 11 | 12% |
| Student > Doctoral Student | 7 | 7% |
| Professor > Associate Professor | 6 | 6% |
| Other | 14 | 15% |
| Unknown | 32 | 34% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 33 | 35% |
| Economics, Econometrics and Finance | 11 | 12% |
| Computer Science | 4 | 4% |
| Social Sciences | 3 | 3% |
| Arts and Humanities | 2 | 2% |
| Other | 8 | 8% |
| Unknown | 34 | 36% |
Attention Score in Context
This research output has an Altmetric Attention Score of 4. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 02 May 2019.
All research outputs
#7,274,041
of 23,144,579 outputs
Outputs from Journal of the Academy of Marketing Science
#293
of 746 outputs
Outputs of similar age
#133,059
of 349,426 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#14
of 23 outputs
Altmetric has tracked 23,144,579 research outputs across all sources so far. This one has received more attention than most of these and is in the 68th percentile.
So far Altmetric has tracked 746 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.1. This one has gotten more attention than average, scoring higher than 60% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 349,426 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 61% of its contemporaries.
We're also able to compare this research output to 23 others from the same source and published within six weeks on either side of this one. This one is in the 39th percentile – i.e., 39% of its contemporaries scored the same or lower than it.