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Mendeley readers
Attention Score in Context
| Title |
What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?
|
|---|---|
| Published in |
Journal of Advertising Research, June 2013
|
| DOI | 10.2501/jar-53-2-212-220 |
| Authors |
Duane Varan, Jamie Murphy, Charles F. Hofacker, Jennifer A. Robinson, Robert F. Potter, Steven Bellman |
Mendeley readers
The data shown below were compiled from readership statistics for 75 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 75 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 4 | 5% |
| Student > Doctoral Student | 2 | 3% |
| Lecturer | 1 | 1% |
| Professor | 1 | 1% |
| Unknown | 67 | 89% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 7% |
| Social Sciences | 2 | 3% |
| Economics, Econometrics and Finance | 1 | 1% |
| Unknown | 67 | 89% |
Attention Score in Context
This research output has an Altmetric Attention Score of 23. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 02 March 2016.
All research outputs
#1,608,820
of 25,377,790 outputs
Outputs from Journal of Advertising Research
#13
of 145 outputs
Outputs of similar age
#13,183
of 206,484 outputs
Outputs of similar age from Journal of Advertising Research
#1
of 1 outputs
Altmetric has tracked 25,377,790 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 93rd percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 145 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.3. This one has done particularly well, scoring higher than 91% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 206,484 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 93% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them