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Advances in National Brand and Private Label Marketing

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Cover of 'Advances in National Brand and Private Label Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 The Impact of Age on the Relationship Between Assortment Size and Perceived Value
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    Chapter 2 Impact of Category-Specific Demand Environment on Store Brand Quality Positioning: Empirical Evidence
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    Chapter 3 The Interplay Between Manufacturer Brands and Private Labels: Radical Innovation in Consumer Packaged Goods in Spain
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    Chapter 4 Assortment and Retailing: A Trendy Couple
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    Chapter 5 Measuring the Experiential Marketing Orientation Management of Shopping Centres
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    Chapter 6 Phase Transitions in Retailing: Modeling Retail Fashion Tipping Points as Complex Systems
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    Chapter 7 Changing of the Retail Landscape: Who Supports Your Customers Matters
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    Chapter 8 Shopping Online Experience: A Theoretical Model Proposal
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    Chapter 9 Investigating Private Labels’ Success Against National Brands in the Men’s Razor Category
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    Chapter 10 Do We Build Store Loyalty Through Store Brands or Store Brands Through Store Loyalty?
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    Chapter 11 Silver Shoppers’ Attitude Towards Store Brands: Will - They - Won’t - They ?
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    Chapter 12 Consumers’ Reactions to Price Imitations by Private Labels with Sub-branding Strategy
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    Chapter 13 Comparison of Consumer Involvement Across PLB Categories in Retail Food
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    Chapter 14 Influencing Shopping Engagement Across Channels: The Role of Store Environment
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    Chapter 15 The Impact of Consumer Self-regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food
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    Chapter 16 Augmented Empathic Capacity: An Integrative Framework for Supporting Customer Engagement Throughout the Automated Customer Journey
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    Chapter 17 Multivariate Analysis of Consumer Preference Structures Across Multiple Categories
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    Chapter 18 Building Trust in Private Label (PL) Online: Qualitative Insights from Home Retail Practitioners
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    Chapter 19 The Seller’s Experience in Consumer-to-Consumer E-Commerce
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    Chapter 20 Internet of Things and Artificial Intelligence in the Hotel Industry: Which Opportunities and Threats for Sensory Marketing?
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    Chapter 21 The Advent of the Voice Moment of Truth: The Case of Amazon’s Alexa
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    Chapter 22 Buying from Online Supermarkets: The Main Factors Influencing the Experience of Flow, Purchase Intent and E-loyalty
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    Chapter 23 How to (Not) Survive a Social Media Firestorm: The Dolce & Gabbana’s Ad Debacle in China
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    Chapter 24 Identifying Critical Determinants of ‘Digital Customer Services’ Usage – An Exploratory Study
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    Chapter 25 Understanding the Influence of Brand Information in Online Purchase Decisions for Health Products
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Title
Advances in National Brand and Private Label Marketing
Published by
Springer International Publishing, July 2019
DOI 10.1007/978-3-030-18911-2
ISBNs
978-3-03-018910-5, 978-3-03-018911-2
Editors

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Roggeveen, Anne

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