You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
X Demographics
Mendeley readers
Attention Score in Context
| Title |
The characteristics and business impact of children’s electronic word of mouth in marketing communications
|
|---|---|
| Published in |
International Journal of Advertising, January 2019
|
| DOI | 10.1080/02650487.2018.1559558 |
| Authors |
Tong Bao, Tung-lung Steven Chang, Alex Jiyoung Kim, Sue H. Moon |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Uruguay | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 115 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 115 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 9 | 8% |
| Student > Master | 7 | 6% |
| Student > Bachelor | 7 | 6% |
| Student > Doctoral Student | 5 | 4% |
| Lecturer > Senior Lecturer | 3 | 3% |
| Other | 14 | 12% |
| Unknown | 70 | 61% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 22 | 19% |
| Social Sciences | 4 | 3% |
| Computer Science | 3 | 3% |
| Economics, Econometrics and Finance | 3 | 3% |
| Agricultural and Biological Sciences | 2 | 2% |
| Other | 10 | 9% |
| Unknown | 71 | 62% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 10 April 2020.
All research outputs
#15,572,469
of 23,146,350 outputs
Outputs from International Journal of Advertising
#177
of 267 outputs
Outputs of similar age
#265,911
of 438,264 outputs
Outputs of similar age from International Journal of Advertising
#8
of 10 outputs
Altmetric has tracked 23,146,350 research outputs across all sources so far. This one is in the 22nd percentile – i.e., 22% of other outputs scored the same or lower than it.
So far Altmetric has tracked 267 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.5. This one is in the 13th percentile – i.e., 13% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 438,264 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 30th percentile – i.e., 30% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 10 others from the same source and published within six weeks on either side of this one. This one has scored higher than 2 of them.