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A Decade of Online Advertising Research: What We Learned and What We Need to Know

Overview of attention for article published in Journal of Advertising, February 2019
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (53rd percentile)
  • Average Attention Score compared to outputs of the same age and source

Mentioned by

twitter
3 X users

Citations

dimensions_citation
138 Dimensions

Readers on

mendeley
482 Mendeley
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Title
A Decade of Online Advertising Research: What We Learned and What We Need to Know
Published in
Journal of Advertising, February 2019
DOI 10.1080/00913367.2018.1556138
Authors

Yuping Liu-Thompkins

X Demographics

X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 482 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 482 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 56 12%
Student > Ph. D. Student 54 11%
Student > Bachelor 44 9%
Lecturer 16 3%
Student > Doctoral Student 14 3%
Other 69 14%
Unknown 229 48%
Readers by discipline Count As %
Business, Management and Accounting 127 26%
Social Sciences 44 9%
Economics, Econometrics and Finance 13 3%
Computer Science 12 2%
Psychology 11 2%
Other 34 7%
Unknown 241 50%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 20 May 2019.
All research outputs
#13,011,159
of 23,148,322 outputs
Outputs from Journal of Advertising
#295
of 421 outputs
Outputs of similar age
#199,860
of 437,630 outputs
Outputs of similar age from Journal of Advertising
#5
of 8 outputs
Altmetric has tracked 23,148,322 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 421 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.9. This one is in the 28th percentile – i.e., 28% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 437,630 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 53% of its contemporaries.
We're also able to compare this research output to 8 others from the same source and published within six weeks on either side of this one. This one has scored higher than 3 of them.