| Title |
Sponsorship-linked marketing: research surpluses and shortages
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, May 2019
|
| DOI | 10.1007/s11747-019-00654-w |
| Authors |
T. Bettina Cornwell, Youngbum Kwon |
X Demographics
The data shown below were collected from the profiles of 33 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 13 | 39% |
| United Kingdom | 3 | 9% |
| Canada | 2 | 6% |
| Jordan | 1 | 3% |
| Mexico | 1 | 3% |
| Serbia | 1 | 3% |
| Nepal | 1 | 3% |
| Spain | 1 | 3% |
| Nigeria | 1 | 3% |
| Other | 0 | 0% |
| Unknown | 9 | 27% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 19 | 58% |
| Scientists | 10 | 30% |
| Science communicators (journalists, bloggers, editors) | 3 | 9% |
| Practitioners (doctors, other healthcare professionals) | 1 | 3% |
Mendeley readers
The data shown below were compiled from readership statistics for 250 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 250 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 34 | 14% |
| Lecturer | 19 | 8% |
| Student > Bachelor | 19 | 8% |
| Student > Ph. D. Student | 16 | 6% |
| Student > Doctoral Student | 9 | 4% |
| Other | 44 | 18% |
| Unknown | 109 | 44% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 72 | 29% |
| Sports and Recreations | 24 | 10% |
| Economics, Econometrics and Finance | 13 | 5% |
| Social Sciences | 11 | 4% |
| Unspecified | 6 | 2% |
| Other | 10 | 4% |
| Unknown | 114 | 46% |
Attention Score in Context
This research output has an Altmetric Attention Score of 27. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 25 December 2020.
All research outputs
#1,443,659
of 25,492,047 outputs
Outputs from Journal of the Academy of Marketing Science
#66
of 859 outputs
Outputs of similar age
#31,745
of 365,786 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#3
of 26 outputs
Altmetric has tracked 25,492,047 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 94th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 859 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.0. This one has done particularly well, scoring higher than 92% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 365,786 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 91% of its contemporaries.
We're also able to compare this research output to 26 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 92% of its contemporaries.