| Title |
Process control for monitoring customer engagement
|
|---|---|
| Published in |
Journal of Marketing Analytics, May 2019
|
| DOI | 10.1057/s41270-019-00055-6 |
| Authors |
Edward C. Malthouse, Wei-Lin Wang, Bobby J. Calder, Tom Collinger |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Science communicators (journalists, bloggers, editors) | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 59 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 59 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 8 | 14% |
| Student > Doctoral Student | 8 | 14% |
| Lecturer | 6 | 10% |
| Other | 5 | 8% |
| Student > Ph. D. Student | 5 | 8% |
| Other | 15 | 25% |
| Unknown | 12 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 28 | 47% |
| Social Sciences | 5 | 8% |
| Economics, Econometrics and Finance | 4 | 7% |
| Computer Science | 3 | 5% |
| Biochemistry, Genetics and Molecular Biology | 1 | 2% |
| Other | 5 | 8% |
| Unknown | 13 | 22% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 18 June 2019.
All research outputs
#18,682,602
of 23,148,322 outputs
Outputs from Journal of Marketing Analytics
#91
of 128 outputs
Outputs of similar age
#263,177
of 351,547 outputs
Outputs of similar age from Journal of Marketing Analytics
#4
of 8 outputs
Altmetric has tracked 23,148,322 research outputs across all sources so far. This one is in the 11th percentile – i.e., 11% of other outputs scored the same or lower than it.
So far Altmetric has tracked 128 research outputs from this source. They receive a mean Attention Score of 2.7. This one is in the 1st percentile – i.e., 1% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 351,547 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 14th percentile – i.e., 14% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 8 others from the same source and published within six weeks on either side of this one. This one has scored higher than 4 of them.