| Title |
The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter
|
|---|---|
| Published in |
Journal of Marketing Analytics, May 2019
|
| DOI | 10.1057/s41270-019-00053-8 |
| Authors |
Lei Huang, Amelia Clarke, Natalie Heldsinger, Wen Tian |
X Demographics
The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Canada | 1 | 17% |
| United Kingdom | 1 | 17% |
| Unknown | 4 | 67% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 50% |
| Scientists | 2 | 33% |
| Science communicators (journalists, bloggers, editors) | 1 | 17% |
Mendeley readers
The data shown below were compiled from readership statistics for 193 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 193 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 26 | 13% |
| Student > Ph. D. Student | 14 | 7% |
| Student > Bachelor | 11 | 6% |
| Researcher | 8 | 4% |
| Lecturer | 7 | 4% |
| Other | 33 | 17% |
| Unknown | 94 | 49% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 35 | 18% |
| Social Sciences | 24 | 12% |
| Economics, Econometrics and Finance | 7 | 4% |
| Engineering | 6 | 3% |
| Computer Science | 4 | 2% |
| Other | 19 | 10% |
| Unknown | 98 | 51% |
Attention Score in Context
This research output has an Altmetric Attention Score of 11. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 19 October 2019.
All research outputs
#3,236,822
of 24,993,752 outputs
Outputs from Journal of Marketing Analytics
#12
of 156 outputs
Outputs of similar age
#65,625
of 357,734 outputs
Outputs of similar age from Journal of Marketing Analytics
#2
of 8 outputs
Altmetric has tracked 24,993,752 research outputs across all sources so far. Compared to these this one has done well and is in the 87th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 156 research outputs from this source. They receive a mean Attention Score of 2.7. This one has done particularly well, scoring higher than 92% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 357,734 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 81% of its contemporaries.
We're also able to compare this research output to 8 others from the same source and published within six weeks on either side of this one. This one has scored higher than 6 of them.