Title |
Towards evaluating and enhancing the reach of online health forums for smoking cessation
|
---|---|
Published in |
Network Modeling Analysis in Health Informatics and Bioinformatics, September 2014
|
DOI | 10.1007/s13721-014-0069-7 |
Pubmed ID | |
Authors |
Michael Stearns, Siddhartha Nambiar, Alexander Nikolaev, Alexander Semenov, Scott McIntosh |
Abstract |
Online pro-health social networks facilitating smoking cessation through web-assisted interventions have flourished in the past decade. In order to properly evaluate and increase the impact of this form of treatment on society, one needs to understand and be able to quantify its reach, as defined within the widely-adopted RE-AIM framework. In the online communication context, user engagement is an integral component of reach. This paper quantitatively studies the effect of engagement on the users of the Alt.Support.Stop-Smoking forum that served the needs of an online smoking cessation community for more than ten years. The paper then demonstrates how online service evaluation and planning by social network analysts can be applied towards strategic interventions targeting increased user engagement in online health forums. To this end, the challenges and opportunities are identified in the development of thread recommendation systems using core-users as a strategic resource for effective and efficient spread of healthy behaviors, in particular smoking cessation. |
X Demographics
Geographical breakdown
Country | Count | As % |
---|---|---|
United States | 2 | 67% |
Unknown | 1 | 33% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 2 | 67% |
Practitioners (doctors, other healthcare professionals) | 1 | 33% |
Mendeley readers
Geographical breakdown
Country | Count | As % |
---|---|---|
Australia | 1 | 2% |
Brazil | 1 | 2% |
Unknown | 53 | 96% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 13 | 24% |
Student > Master | 11 | 20% |
Student > Doctoral Student | 5 | 9% |
Student > Bachelor | 3 | 5% |
Professor | 3 | 5% |
Other | 11 | 20% |
Unknown | 9 | 16% |
Readers by discipline | Count | As % |
---|---|---|
Computer Science | 8 | 15% |
Business, Management and Accounting | 7 | 13% |
Medicine and Dentistry | 5 | 9% |
Nursing and Health Professions | 4 | 7% |
Engineering | 4 | 7% |
Other | 14 | 25% |
Unknown | 13 | 24% |