| Title |
The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, May 2019
|
| DOI | 10.1007/s11747-019-00660-y |
| Authors |
Parker J. Woodroof, George D. Deitz, Katharine M. Howie, Robert D. Evans |
X Demographics
The data shown below were collected from the profiles of 12 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 4 | 33% |
| Malaysia | 1 | 8% |
| India | 1 | 8% |
| France | 1 | 8% |
| Unknown | 5 | 42% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 6 | 50% |
| Scientists | 4 | 33% |
| Science communicators (journalists, bloggers, editors) | 2 | 17% |
Mendeley readers
The data shown below were compiled from readership statistics for 201 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 201 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 29 | 14% |
| Student > Master | 21 | 10% |
| Student > Doctoral Student | 18 | 9% |
| Professor | 12 | 6% |
| Researcher | 9 | 4% |
| Other | 42 | 21% |
| Unknown | 70 | 35% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 80 | 40% |
| Economics, Econometrics and Finance | 17 | 8% |
| Social Sciences | 11 | 5% |
| Unspecified | 4 | 2% |
| Mathematics | 3 | 1% |
| Other | 11 | 5% |
| Unknown | 75 | 37% |
Attention Score in Context
This research output has an Altmetric Attention Score of 10. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 September 2019.
All research outputs
#2,970,332
of 23,567,572 outputs
Outputs from Journal of the Academy of Marketing Science
#136
of 762 outputs
Outputs of similar age
#63,588
of 352,554 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#10
of 26 outputs
Altmetric has tracked 23,567,572 research outputs across all sources so far. Compared to these this one has done well and is in the 87th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 762 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.3. This one has done well, scoring higher than 82% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 352,554 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 81% of its contemporaries.
We're also able to compare this research output to 26 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 61% of its contemporaries.