| Title |
When Bad Things Happen to the Endorsers of Good Products
|
|---|---|
| Published in |
Marketing Letters, February 2001
|
| DOI | 10.1023/a:1008159717925 |
| Authors |
Therese A. Louie, Robert L. Kulik, Robert Jacobson |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 145 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Japan | 1 | <1% |
| Germany | 1 | <1% |
| Canada | 1 | <1% |
| Unknown | 142 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 53 | 37% |
| Student > Bachelor | 17 | 12% |
| Student > Doctoral Student | 10 | 7% |
| Student > Ph. D. Student | 9 | 6% |
| Professor | 8 | 6% |
| Other | 24 | 17% |
| Unknown | 24 | 17% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 77 | 53% |
| Social Sciences | 18 | 12% |
| Sports and Recreations | 7 | 5% |
| Psychology | 3 | 2% |
| Economics, Econometrics and Finance | 3 | 2% |
| Other | 9 | 6% |
| Unknown | 28 | 19% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 March 2016.
All research outputs
#20,653,708
of 25,371,288 outputs
Outputs from Marketing Letters
#271
of 324 outputs
Outputs of similar age
#110,272
of 113,944 outputs
Outputs of similar age from Marketing Letters
#3
of 3 outputs
Altmetric has tracked 25,371,288 research outputs across all sources so far. This one is in the 10th percentile – i.e., 10% of other outputs scored the same or lower than it.
So far Altmetric has tracked 324 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.2. This one is in the 3rd percentile – i.e., 3% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 113,944 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.