↓ Skip to main content

How consumers attend to online reviews: an eye-tracking and network analysis approach

Overview of attention for article published in International Journal of Advertising, June 2019
Altmetric Badge

About this Attention Score

  • Good Attention Score compared to outputs of the same age (67th percentile)
  • Above-average Attention Score compared to outputs of the same age and source (63rd percentile)

Mentioned by

twitter
6 X users

Citations

dimensions_citation
37 Dimensions

Readers on

mendeley
123 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
How consumers attend to online reviews: an eye-tracking and network analysis approach
Published in
International Journal of Advertising, June 2019
DOI 10.1080/02650487.2019.1617651
Authors

Ewa Maslowska, Claire M. Segijn, Khadija Ali Vakeel, Vijay Viswanathan

X Demographics

X Demographics

The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 123 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 123 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 16 13%
Student > Master 9 7%
Researcher 8 7%
Lecturer 6 5%
Student > Bachelor 5 4%
Other 15 12%
Unknown 64 52%
Readers by discipline Count As %
Business, Management and Accounting 26 21%
Social Sciences 10 8%
Engineering 4 3%
Arts and Humanities 4 3%
Economics, Econometrics and Finance 3 2%
Other 10 8%
Unknown 66 54%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 5. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 06 January 2022.
All research outputs
#6,942,496
of 25,175,727 outputs
Outputs from International Journal of Advertising
#97
of 304 outputs
Outputs of similar age
#116,673
of 359,049 outputs
Outputs of similar age from International Journal of Advertising
#5
of 11 outputs
Altmetric has tracked 25,175,727 research outputs across all sources so far. This one has received more attention than most of these and is in the 72nd percentile.
So far Altmetric has tracked 304 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.4. This one has gotten more attention than average, scoring higher than 68% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 359,049 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 67% of its contemporaries.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 63% of its contemporaries.