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Advances in Human Factors in Communication of Design

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Cover of 'Advances in Human Factors in Communication of Design'

Table of Contents

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    Book Overview
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    Chapter 1 Nudge Users to Healthier Decisions: A Design Approach to Encounter Misinformation in Health Forums
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    Chapter 2 How Creative Mindset Operates with Respect to Creative Performance: Pedagogical Factors that Ignite Creative Mindset in Design Education
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    Chapter 3 Exploration and Thinking on the Cultural Communication of Guangdong Museum
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    Chapter 4 Bullet Points: Applying Emotional Symbols in Information Management
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    Chapter 5 Impact of Inspiration Sources on Designer’s Idea Generation Strategy
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    Chapter 6 Emotions in Advertising: How Emotions Affect Creativity and Communication
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    Chapter 7 An Investigation into the Power of Digital Media in Hong Kong
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    Chapter 8 Understanding How Advertising Gamification Influences Consumers: The Effect of Image Experience and Interactivity
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    Chapter 9 Locality and Local Identity Discourses in Post-handover Hong Kong Brand Advertisements
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    Chapter 10 Mainstreaming Culture Jamming? Revisiting the Socio-Cultural Impact of Viral Campaign
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    Chapter 11 Digital Generation’s Meaning-Making in Web-Based Communication Activities
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    Chapter 12 Improvement of Safety Sign Design Based on Analysis Comprehensibility Test Result
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    Chapter 13 Research on Design Communication Mode Based on White Bi Theory
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    Chapter 14 3D Scanning and Visual Dimension – Technological and Creative Evolution
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    Chapter 15 Kids at Preschool. Designing Products and Wayfinding Systems to Enhance Kids’ Skills, Facilitating Wellbeing Through Communication
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    Chapter 16 Viral Marketing in Political Communication: Case Study of John Tsang’s Campaign in the 2017 Hong Kong Chief Executive Election
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    Chapter 17 Study on How Television Commercials Affect Consumer Reactions with Visual Strategies
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    Chapter 18 A Comparative Study on the Language Expressions of Cultural and Creative Products in the East and West
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    Chapter 19 The Advertising Effects of Typotecture: Associated Learning Factors and Emotions
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    Chapter 20 Research on the Historical Context of Guangzhou Time-Honored Catering Brands’ Narration
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Title
Advances in Human Factors in Communication of Design
Published by
Springer International Publishing, August 2019
DOI 10.1007/978-3-030-20500-3
ISBNs
978-3-03-020499-0, 978-3-03-020500-3
Editors

Ho, Amic G.

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