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Strategic Innovative Marketing and Tourism

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Table of Contents

  1. Altmetric Badge
    Book Overview
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    Chapter 1 A Network Analysis of Museums on Instagram
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    Chapter 2 Towards a Hybrid Minimax Recommender for Free-Roaming Museum Visits
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    Chapter 3 Developing a Multi-channel Customer Relationship Management Strategy for Hotel Operation
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    Chapter 4 The Importance Attached to Culinary Blogs in the Promotion of Food Products with Health and Nutrition Claims: A Perspective of Polish Processors and Distributors
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    Chapter 5 Quality Service in the Hospitality Industry: Achieving Effective Service Processes and Designs
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    Chapter 6 Hospitality, Tourism, and Events Industry Competency Model: Human Resource Management Implications
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    Chapter 7 Temporary Museum Exhibitions as Tools for Cultural Innovation
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    Chapter 8 The Relationship Between Service Quality and Customer Satisfaction on Luxurious Hotels So to Produce Error-Free Service
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    Chapter 9 The Use of Customer Relations Management’s Digital Technologies from Greek Hotels
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    Chapter 10 The Sharing Economy and How It Affects the Conditions of Consumption and Competition in the Tourism Industry: The Case of Airbnb in Greece
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    Chapter 11 Tourism and Destination Branding: The Case of Greek Islands
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    Chapter 12 Greek Culinary Tourism Is Lost in Translation
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    Chapter 13 The Crucial Role of the Museums in Allying Alternative Forms of Diplomacy
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    Chapter 14 Digital Inbound Marketing: Particularities of Business-to-Business and Business-to-Customer Strategies
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    Chapter 15 Open-Access Resource for the Management and Promotion of Greek Museums with Folk Exhibits
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    Chapter 16 Small Scale Event Product Analysis Based on Conjoint Analysis Results: The Case of Yedi Kule Conquest Monuments Run
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    Chapter 17 Art or Society with “Emotions”: Manifestations of Emotions from Ancient Greece to Today
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    Chapter 18 Analysis of the Relationship Between Transformational Leadership and Learning Organization in Health Care Services
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    Chapter 19 Ways to Find Employment and Preferences in Relation to a New Job for University Graduates of the Pilsen Region in the Czech Republic
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    Chapter 20 Entrepreneurial Intention Determinants Among Female Students. The Influence of Role Models, Parents’ Occupation and Perceived Behavioral Control on Forming the Desire to Become a Business Owner
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    Chapter 21 Satisfaction of Internal Customers in a Public University Hospital
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    Chapter 22 Facebook Content Strategies: A Case Study of a Subsidiary Company in Greece
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    Chapter 23 Examining Gaps in Business and Logistics Skills and Their Performance Implications in the Agrifood Supply Chain in Greece
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    Chapter 24 Understanding Aviation Consumers’ Experience at the Time of Their Journeys: The Use of the Denied Boarding Regulations (DBRs) at Chios Airport
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    Chapter 25 ICT-Based Participatory Approaches for the Exploitation and Re-use of Intangible Cultural Heritage
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    Chapter 26 Business Students in Mexico Developing Work Skills with Work Integrated Learning
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    Chapter 27 Investigating the Adoption of Integrated Marketing Communication Strategies at Institutional Cultural Festivals in Greece. The Case Study of Aeschylia in Elefsina
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    Chapter 28 Using the Theory of Planned Behavior and the Big Five Personality Trait Model in Predicting Entrepreneurial Intention: A Comparison Study of the Two Models
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    Chapter 29 Consumers’ Attitudes Towards Advertisement in YouTube
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    Chapter 30 An Innovative Platform for Creating Audience-Specific Gamified Cultural Tourism Guides Where Art, Tradition and Culture, Technology and Business Converge
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    Chapter 31 The Historic and Monumental Enhancement as a Tool for the Sustainable Development of Cultural Assets of Greece
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    Chapter 32 Internet Services and Social Networks in the Greek Academia
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    Chapter 33 The Effect of Asymmetrical Image Projections on Online Destination Branding
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    Chapter 34 Aegina’s Pistachio as a Cultural Resource for the Development and Promotion of the Island
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    Chapter 35 The Cultural, Nutritional and the Socio-Economic Value of Greek Messinian Olive Oil
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    Chapter 36 Enhancing Practice in Continuity with Innovative Thinking: The Primary Task of Higher Education
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    Chapter 37 Engaging New Museum Audience Through Art Workshops: The Case of “Adult Art” at Macedonian Museum of Contemporary Art
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    Chapter 38 The Role of Social Relations in Fostering Entrepreneurship and Creative Use of SME Resources
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    Chapter 39 Traditional and Modern Forms of Synergies Between Cultural and Tourism Sectors: Challenges and Opportunities for Greek Folk Festivities Promoting Traditional Products
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    Chapter 40 Health Management Issues from Related Quality of Life Between Greek and Refugees Postpartum Women in Greece
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    Chapter 41 ICT in the Promotion of Arts and Cultural Heritage Education in Museums
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    Chapter 42 The Role of Destination Brand Image and Revisit Intention on Tourist Spending
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    Chapter 43 Creativity and Sustainable Development: A Proposal to Transform a Small Greek Island into a Creative Town
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    Chapter 44 Understanding the Challenges of the Healthcare System in Promoting Best Use of Digital Marketing Tools for a Purposeful Living
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    Chapter 45 Combining Traditional and Digital Tools in Developing an International Guerilla Marketing Strategy: The Case of a SME Greek Company
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    Chapter 46 The End of Marketing as You Know It. Or Not!
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    Chapter 47 Categorization of Ambient Media Based on Identification of Common Signs of Selected Installations
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    Chapter 48 The Dynamic Synergy in Communication and Tourism Development Is Calling the City of Katerini, Greece
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    Chapter 49 Collaborative Problem Solving as a Critical Transversal Skill for the Transition from the School Environment to the Workplace
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    Chapter 50 Seeking for a Better Fitting: Understanding the Tour Operators for Cruises on Sao Miguel Island
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    Chapter 51 Impact of the Economic Crisis on Health Indicators in Greece and the Need for Primary Health Care Services
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    Chapter 52 Voters’ Behavior: What Drives Political Consumption in Cyprus? An Analysis of the Behavior of Young Voters
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    Chapter 53 An Examination of Consumers’ Attitudes Towards Genetically Modified-Food: The Greek Case
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    Chapter 54 App Store Optimization Factors for Effective Mobile App Ranking
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    Chapter 55 Websites and Facebook Profile Communication of Dentists in Oradea, Romania
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    Chapter 56 Institutional and Organizational Efforts to Establish Primary Health Care in Greece
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    Chapter 57 Actors in a Museum: Towards an Innovative Theatre Stage
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    Chapter 58 Online Imagined Communities in the Airline Industry
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    Chapter 59 Advances and Distinctions in the Use of Biometric Methods Versus Traditional Methods for Studying the Customer Experience
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    Chapter 60 The Effect of Airport Branding to Air Traffic and Passenger Movement: An Overview
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    Chapter 61 Do Social Media Affect Museums’ Brand Equity? An Exploratory Qualitative Study
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    Chapter 62 The Sociological Approach to Tourism in the Period of Economic Crisis
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    Chapter 63 Exploring the Factors Affecting Consumer Acceptance of Proximity M-Payment Services
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    Chapter 64 OneAppy: An Interactive Platform Providing Novel Marketing Channels and Promoting Product and Services to the Tourism Industry
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    Chapter 65 European Works Councils in the Hotel Industry
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    Chapter 66 Investigating the Social Media Potential to Attract Customers in the Banking Services Industry Using Fuzzy Delphi and Analytic Hierarchy Process
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    Chapter 67 Greek Consumers’ Awareness and Perceptions for Green Hotels and Green Furniture
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    Chapter 68 Exploring the Power of Certification Systems in the Development of Hiking Tourism in Greece: The Case of Menalon Trail from the Demand-Side
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    Chapter 69 Tourism, Design and Disability?
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    Chapter 70 Projected Destination Images Versus Visitor-Generated Visual Content in Brasov, Transylvania
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    Chapter 71 The Dawn of GDPR: Implications for the Digital Business Landscape
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    Chapter 72 Strategic Synergies and Co-marketing: A Case Study of the Airline Sector
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    Chapter 73 Cyprus’s Wine Market: Influencing Factors of Consumer Behaviour as Part of Destination Marketing
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    Chapter 74 The Evolution of Demographic Changes in Greek Society and Proposed Administrative Management Model
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    Chapter 75 Reasons for Using Daily Deal Sites
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    Chapter 76 Does Sharing Economy Shape Consumers’ Attitudes?
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    Chapter 77 Spatial Planning Principles as an Active Agent: Making Greece a Global Market for Sensitized Tourism
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    Chapter 78 Understanding Consumers’ Attitudes and Behavioural Intentions Towards Corporate Social Responsibility in the Airline Industry: The Role of Perceived Value and Expectations
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    Chapter 79 Effects of the Blockchain Technology on Human Resources and Marketing: An Exploratory Study
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    Chapter 80 Indian Cultural Institutions on Instagram
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    Chapter 81 Island Tourism: Keep It Smart and Sustainable—An Exploratory Approach
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    Chapter 82 Senior Tourism in Europe: When There Are “No Boundaries”
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    Chapter 83 Follow the Trail of Culture Through Time: The Use of Archeological Sites as Performance Space
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    Chapter 84 Tourism as a Process of Promoting and Developing Traditional Settlements
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    Chapter 85 Brand as a Strategic Asset for Cultural Organisations: A Proposal for the Forthcoming Cultural Institution of Pafos
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    Chapter 86 The Concept of Analysis and Reconstruction of the Work Time System in a Tourism Enterprise
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    Chapter 87 A Proposed Online Platform for Ranking Place Brands Identity Characteristics of Official Tourism Websites
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    Chapter 88 Cyber Security: From Regulations and Policies to Practice
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    Chapter 89 The Migrant Every Country Wants to Have: Motion, Emotion, Imagination at the Joe Petrosino Museum in Padula, Italy
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    Chapter 90 The Dynamics of Small and Peripheral Airports in Tourism and Regional Development: The Case of Greece
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    Chapter 91 Cultural Tourism, Destination Branding and Spatial Experience Design: Contemporary Hospitality Design in Cyprus
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    Chapter 92 Innovative Mobile Tourism Services: The Case of ‘Greek at the Hotel’
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    Chapter 93 Modeling the International Tourism Demand as a Complex Network: The Case of the Global Inbound Tourism Market
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    Chapter 94 Netourwork Framework: A New Era in Strategic Innovative Networking System for Tourism Enterprises
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    Chapter 95 Social Media Celebrities and Para-social Relationships: The Chinese Context
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    Chapter 96 Environment and Tourism: An Interactive and Creative Relation—The Cases of Vorres Museum and a Cultural Network of Cities
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    Chapter 97 Trust and Role in the Sharing Economy
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    Chapter 98 Online Personal Selling, Need for Touch and e-Loyalty
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    Chapter 99 The Passage from the Materialistic Approach to the Integrated One in Cultural Heritage and Cultural Policies: Challenges and Perspectives
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    Chapter 100 Carrying Capacity Assessment for Tourism Development: A Strategic Approach
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    Chapter 101 YouTube Videos: A Destination Marketing Outlook
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    Chapter 102 Strategic Innovations in Tourism Enterprises Through Blockchain Technology
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    Chapter 103 Understanding Tourist Diaspora: An Interdisciplinary Mixed Mode Design Documenting Greek Tourist Diaspora
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    Chapter 104 Adventure Tourism-Examining Cases of How It Can Contribute on Rural Development in Greece
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    Chapter 105 Responsibilities and Ethics of the Greek Businesses on Tourism Industry: An Explanatory Quantitative Research
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    Chapter 106 Culinary Innovation: The Path to Michelin Stars
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    Chapter 107 Hotel Revenue Management Techniques and Successful Applications in the Greek Resort Hotels Sector
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    Chapter 108 To Be or Not to Be? Which Is the Case with Robots in the Hotel Industry?
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    Chapter 109 Exploratory Study: How Social Networks Effect the Purchasing Intentions of Moroccan Consumers?
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    Chapter 110 Spatial Design as a Significant Marketing Tool: A Semiological Analysis of the Rejuvenating Process of a Hospitality Environment Case Study
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    Chapter 111 The Environmental Aspects of Packaging: Implications for Marketing Strategies
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    Chapter 112 Come for Broadway, Stay for Bypass: Who Is New York’s Medical Tourist?
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    Chapter 113 Innovation in Graphic: Print Communication and Its Contribution to Marketing Strategies
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    Chapter 114 Supporting Cultural Heritage Preservation Through Game-Based Crowdsourcing
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    Chapter 115 Is Social Media Paying Its Money?
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    Chapter 116 Consumers Against Luxury Brands: Towards a Research Agenda
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    Chapter 117 Entrepreneurs: Why They Are Essential to Industry Success, Global Trends and Opportunities and How to Recruit Top Talent
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    Chapter 118 Hotel Satisfaction from Generation Y
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    Chapter 119 Blockchain and Its Role in the Internet of Things
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    Chapter 120 Local Tradition Meets Gastronomy: The Example of Mount Athos Area Kouzina
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    Chapter 121 Comparison of Labor Productivity in Tourism and the Economy, Analysis of Selected Countries
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    Chapter 122 A Classification Model for Serious Games Used in Museums, Galleries and Other Cultural Sites
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    Chapter 123 Augmented Reality: The Proposed Moderating Role of Hedonic and Utilitarian Motivations on the Intention to Visit a Destination
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    Chapter 124 Crisis Management Within the Hotel Industry: The Case of Luxury Hotels and Resorts in Popular Greek Tourism Destinations
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    Chapter 125 A Literature Review of Smartphone Geolocation Technologies
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    Chapter 126 Entrepreneur Without Intention with Websites as a Communication Tool: Current Trends in Romania
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    Chapter 127 Digital Self in the Making: An Exploratory Study About Luxury Consumers on Social Media
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    Chapter 128 Concept Hotels: Offering Unique Experiences to Travelers and Increased Profitability to Businesses
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    Chapter 129 Sustainable Development of Skills for the Tourism Sector and Its Financial Impact
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    Chapter 130 Participatory Design for Culture Change: The Case of the National Library of Greece Rebranding Process
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    Chapter 131 Resilient Tourism in a Resilient Cultural Heritage Site
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    Chapter 132 Cultural Innovation Management: Pilot-Research in Production Units, Greece, 2017–2018
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    Chapter 133 Developing the Museum-Monumental Experience from Linear to Interactive Using Chatbots
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    Chapter 134 E-Procurement in Public Hospitals in Greece
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    Chapter 135 Castel Lagopesole: From an Empty Shell to a Lucrative Venture. Digital Heritage and Community Empowerment
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    Chapter 136 Lector in Fabula: Reinventing Digital Publishing to Attract the Youth and Strengthen Cultural Capital in Sites Museums and Collections
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    Chapter 137 Location-Aware Technologies: How They Affect Customer Experience
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    Chapter 138 Tourism Marketing Through Internet and Social Media, the Contribution of Smartphones and Virtual Reality
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    Chapter 139 Museums Brand Equity and Social Media: Looking into Current Research Insights and Future Research Propositions
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    Chapter 140 Consumer Segmentation Matrix and Variables for the Explanation of Binary Purchasing Criteria: Prices vs. Product Differentiation
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    Chapter 141 An Exploration of Employability Competences of Greek Accountants: The Employers’ Opinion
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    Chapter 142 Entrepreneurship Education Impact on Entrepreneurial Intention Among Tourism Students: A Longitudinal Study
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    Chapter 143 Artificial Intelligence (AI) Impact on Digital Marketing Research
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    Chapter 144 United States Small Employers: A New Marketing Channel for Medical Tourism?
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    Chapter 145 Country-of-Origin Preferences and Networks in Medical Tourism: Beyond the Reach of Providers?
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    Chapter 146 Flowering Local Community Participation: Culture and Nature as Cradles of Sustainable Development Via “KOINONO Tinos Art Gathering”
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    Chapter 147 Online Presence of Tour Companies in the Azores
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    Chapter 148 Fighting Recession with Art: Innovative Suggestions from Pioneers in Opera—The Case of “The Medium Project”
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    Chapter 149 Tourism Marketing Channels in Digital Evolution Era: Online Travel Agencies in Greek Tourism Industry
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    Chapter 150 The Wine Lab: Generating Innovation Between Practice and Research—Exploring the Views from Wine Makers and Policy Makers
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    Chapter 151 How Artificial Intelligence Affects Digital Marketing
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Title
Strategic Innovative Marketing and Tourism
Published by
Springer International Publishing, April 2019
DOI 10.1007/978-3-030-12453-3
ISBNs
978-3-03-012452-6, 978-3-03-012453-3
Editors

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos

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The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 9 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 3 33%
Unspecified 1 11%
Student > Bachelor 1 11%
Lecturer 1 11%
Student > Ph. D. Student 1 11%
Other 1 11%
Unknown 1 11%
Readers by discipline Count As %
Business, Management and Accounting 3 33%
Social Sciences 2 22%
Unspecified 1 11%
Economics, Econometrics and Finance 1 11%
Arts and Humanities 1 11%
Other 0 0%
Unknown 1 11%