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Ethics, Social Responsibility and Sustainability in Marketing

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Cover of 'Ethics, Social Responsibility and Sustainability in Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 The Politics of Purchasing: Ethical Consumerism in Turkey
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    Chapter 2 Competitive Deviance from Ethicality: A Focus on Online Settings
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    Chapter 3 Consumer Perceptions and Responsiveness Toward CSR Activities: A Sectoral Outlook
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    Chapter 4 Analyzing the Effect of Corporate Social Responsibility Perception on Organizational Identification from Employee Perspective
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    Chapter 5 The Contribution of the UNGC to Develop CSR Strategies in Higher Education Industry: A Case Study
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    Chapter 6 Psychological Barriers to Environmentally Responsible Consumption
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    Chapter 7 Corporate Social Responsibility in Packaging: Environmental and Social Issues
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    Chapter 8 A Study on the Impact of Mandatory Provisions on CSR Strategies of Indian Companies
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    Chapter 9 Non-profit Foundation and Brand Alliances as a Reputation Management Tool
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    Chapter 10 Sustainable Consumption: An Attempt to Develop a Multidimensional Voluntary Simplicity Lifestyle Scale for Generation Z
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    Chapter 11 Profiling Green Consumers in an Emerging Country Context
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    Chapter 12 Sustainability Practices of Higher Education Institutions—An Analysis from a Developing Country
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    Chapter 13 Dynamics of Sustainable Entrepreneurship: A Proposed 4S Model
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    Chapter 14 Developing Sustainable Strategies at the Base of the Pyramid
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Citations

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Title
Ethics, Social Responsibility and Sustainability in Marketing
Published by
Springer Singapore, September 2019
DOI 10.1007/978-981-13-7924-6
ISBNs
978-9-81-137923-9, 978-9-81-137924-6
Editors

Altinbasak-Farina, Ipek, Burnaz, Sebnem

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X Demographics

The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 32 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 32 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 7 22%
Student > Ph. D. Student 5 16%
Student > Bachelor 4 13%
Student > Doctoral Student 2 6%
Researcher 2 6%
Other 6 19%
Unknown 6 19%
Readers by discipline Count As %
Business, Management and Accounting 8 25%
Social Sciences 7 22%
Arts and Humanities 2 6%
Economics, Econometrics and Finance 2 6%
Environmental Science 1 3%
Other 6 19%
Unknown 6 19%