| Title |
University branding: Understanding students’ choice of an educational institution
|
|---|---|
| Published in |
Journal of Brand Management, March 2012
|
| DOI | 10.1057/bm.2012.13 |
| Authors |
Mathew Joseph, Eileen Wall Mullen, Deborah Spake |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 211 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Colombia | 2 | <1% |
| Portugal | 1 | <1% |
| Ghana | 1 | <1% |
| Iran, Islamic Republic of | 1 | <1% |
| Denmark | 1 | <1% |
| United States | 1 | <1% |
| Unknown | 204 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 30 | 14% |
| Student > Master | 30 | 14% |
| Student > Bachelor | 24 | 11% |
| Student > Doctoral Student | 18 | 9% |
| Student > Postgraduate | 12 | 6% |
| Other | 48 | 23% |
| Unknown | 49 | 23% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 88 | 42% |
| Social Sciences | 32 | 15% |
| Economics, Econometrics and Finance | 9 | 4% |
| Arts and Humanities | 7 | 3% |
| Design | 5 | 2% |
| Other | 19 | 9% |
| Unknown | 51 | 24% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 March 2012.
All research outputs
#15,242,707
of 22,663,969 outputs
Outputs from Journal of Brand Management
#174
of 323 outputs
Outputs of similar age
#99,955
of 156,014 outputs
Outputs of similar age from Journal of Brand Management
#4
of 11 outputs
Altmetric has tracked 22,663,969 research outputs across all sources so far. This one is in the 22nd percentile – i.e., 22% of other outputs scored the same or lower than it.
So far Altmetric has tracked 323 research outputs from this source. They receive a mean Attention Score of 3.6. This one is in the 23rd percentile – i.e., 23% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 156,014 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 24th percentile – i.e., 24% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one is in the 36th percentile – i.e., 36% of its contemporaries scored the same or lower than it.