| Title |
Guidelines for conducting research and publishing in marketing: From conceptualization through the review process
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, October 2001
|
| DOI | 10.1177/03079450094243 |
| Authors |
John O. Summers |
Mendeley readers
The data shown below were compiled from readership statistics for 1,089 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Malaysia | 23 | 2% |
| Brazil | 13 | 1% |
| United States | 10 | <1% |
| Germany | 4 | <1% |
| India | 4 | <1% |
| United Kingdom | 4 | <1% |
| Australia | 4 | <1% |
| South Africa | 2 | <1% |
| Spain | 2 | <1% |
| Other | 12 | 1% |
| Unknown | 1011 | 93% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 414 | 38% |
| Student > Master | 134 | 12% |
| Student > Doctoral Student | 119 | 11% |
| Lecturer | 58 | 5% |
| Professor > Associate Professor | 49 | 4% |
| Other | 212 | 19% |
| Unknown | 103 | 9% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 563 | 52% |
| Social Sciences | 178 | 16% |
| Computer Science | 47 | 4% |
| Economics, Econometrics and Finance | 39 | 4% |
| Engineering | 32 | 3% |
| Other | 98 | 9% |
| Unknown | 132 | 12% |
Attention Score in Context
This research output has an Altmetric Attention Score of 6. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 24 July 2019.
All research outputs
#6,599,199
of 25,377,790 outputs
Outputs from Journal of the Academy of Marketing Science
#249
of 849 outputs
Outputs of similar age
#13,140
of 44,623 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#2
of 4 outputs
Altmetric has tracked 25,377,790 research outputs across all sources so far. This one has received more attention than most of these and is in the 73rd percentile.
So far Altmetric has tracked 849 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.0. This one has gotten more attention than average, scoring higher than 69% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 44,623 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 70% of its contemporaries.
We're also able to compare this research output to 4 others from the same source and published within six weeks on either side of this one. This one has scored higher than 2 of them.