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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Digital advertising: present and future prospects
|
|---|---|
| Published in |
International Journal of Advertising, July 2019
|
| DOI | 10.1080/02650487.2019.1642015 |
| Authors |
Heejun Lee, Chang-Hoan Cho |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 546 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 546 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 50 | 9% |
| Student > Ph. D. Student | 39 | 7% |
| Student > Bachelor | 37 | 7% |
| Lecturer | 33 | 6% |
| Researcher | 17 | 3% |
| Other | 46 | 8% |
| Unknown | 324 | 59% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 97 | 18% |
| Social Sciences | 40 | 7% |
| Computer Science | 28 | 5% |
| Economics, Econometrics and Finance | 13 | 2% |
| Arts and Humanities | 11 | 2% |
| Other | 31 | 6% |
| Unknown | 326 | 60% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 November 2023.
All research outputs
#16,845,120
of 24,769,082 outputs
Outputs from International Journal of Advertising
#212
of 301 outputs
Outputs of similar age
#219,937
of 351,591 outputs
Outputs of similar age from International Journal of Advertising
#6
of 7 outputs
Altmetric has tracked 24,769,082 research outputs across all sources so far. This one is in the 21st percentile – i.e., 21% of other outputs scored the same or lower than it.
So far Altmetric has tracked 301 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.2. This one is in the 11th percentile – i.e., 11% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 351,591 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 29th percentile – i.e., 29% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 7 others from the same source and published within six weeks on either side of this one.