| Title |
Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, July 2019
|
| DOI | 10.1007/s11747-019-00671-9 |
| Authors |
Hans-Jörg Winkler, Verena Rieger, Andreas Engelen |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| India | 1 | 33% |
| Unknown | 2 | 67% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 33% |
| Scientists | 1 | 33% |
| Science communicators (journalists, bloggers, editors) | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 137 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 137 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 40 | 29% |
| Student > Master | 13 | 9% |
| Student > Doctoral Student | 11 | 8% |
| Lecturer | 7 | 5% |
| Professor | 7 | 5% |
| Other | 20 | 15% |
| Unknown | 39 | 28% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 62 | 45% |
| Economics, Econometrics and Finance | 10 | 7% |
| Social Sciences | 5 | 4% |
| Psychology | 5 | 4% |
| Computer Science | 4 | 3% |
| Other | 6 | 4% |
| Unknown | 45 | 33% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 31 July 2019.
All research outputs
#13,283,951
of 22,931,367 outputs
Outputs from Journal of the Academy of Marketing Science
#411
of 744 outputs
Outputs of similar age
#166,022
of 345,164 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#16
of 25 outputs
Altmetric has tracked 22,931,367 research outputs across all sources so far. This one is in the 41st percentile – i.e., 41% of other outputs scored the same or lower than it.
So far Altmetric has tracked 744 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.0. This one is in the 43rd percentile – i.e., 43% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 345,164 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 51% of its contemporaries.
We're also able to compare this research output to 25 others from the same source and published within six weeks on either side of this one. This one is in the 32nd percentile – i.e., 32% of its contemporaries scored the same or lower than it.