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An Integrated Effectiveness Framework of Mobile In-App Advertising

Overview of attention for article published in Australian Journal of Information Systems, August 2019
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1 policy source
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2 X users

Citations

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11 Dimensions

Readers on

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48 Mendeley
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Title
An Integrated Effectiveness Framework of Mobile In-App Advertising
Published in
Australian Journal of Information Systems, August 2019
DOI 10.3127/ajis.v23i0.1971
Authors

Vinh Nguyen Xuan Truong, Mathews Nkhoma, Wanniwat Pansuwong

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X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 48 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 48 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 6 13%
Student > Ph. D. Student 6 13%
Student > Master 4 8%
Lecturer 3 6%
Other 3 6%
Other 6 13%
Unknown 20 42%
Readers by discipline Count As %
Business, Management and Accounting 17 35%
Social Sciences 3 6%
Computer Science 2 4%
Biochemistry, Genetics and Molecular Biology 1 2%
Economics, Econometrics and Finance 1 2%
Other 3 6%
Unknown 21 44%