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Mendeley readers
| Title |
An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems
|
|---|---|
| Published in |
Journal of Advertising, August 2019
|
| DOI | 10.1080/00913367.2019.1652123 |
| Authors |
Edward C. Malthouse, Yasaman Kamyab Hessary, Khadija Ali Vakeel, Robin Burke, Morana Fudurić |
Mendeley readers
The data shown below were compiled from readership statistics for 76 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 76 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 12 | 16% |
| Student > Master | 8 | 11% |
| Student > Doctoral Student | 6 | 8% |
| Researcher | 5 | 7% |
| Student > Bachelor | 4 | 5% |
| Other | 11 | 14% |
| Unknown | 30 | 39% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 21 | 28% |
| Social Sciences | 6 | 8% |
| Arts and Humanities | 4 | 5% |
| Computer Science | 3 | 4% |
| Economics, Econometrics and Finance | 3 | 4% |
| Other | 8 | 11% |
| Unknown | 31 | 41% |