| Title |
Addressing the Ethical Challenge of Market Inclusion in Base-of-the-Pyramid Markets: A Macromarketing Approach
|
|---|---|
| Published in |
Journal of Business Ethics, September 2019
|
| DOI | 10.1007/s10551-019-04275-9 |
| Authors |
Anaka Aiyar, Srinivas Venugopal |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Netherlands | 1 | 25% |
| Unknown | 3 | 75% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 75% |
| Scientists | 1 | 25% |
Mendeley readers
The data shown below were compiled from readership statistics for 57 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 57 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 12 | 21% |
| Student > Master | 6 | 11% |
| Researcher | 5 | 9% |
| Student > Bachelor | 3 | 5% |
| Student > Doctoral Student | 2 | 4% |
| Other | 8 | 14% |
| Unknown | 21 | 37% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 19 | 33% |
| Economics, Econometrics and Finance | 4 | 7% |
| Social Sciences | 4 | 7% |
| Unspecified | 2 | 4% |
| Energy | 1 | 2% |
| Other | 3 | 5% |
| Unknown | 24 | 42% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 September 2020.
All research outputs
#13,076,718
of 23,163,378 outputs
Outputs from Journal of Business Ethics
#1,588
of 2,961 outputs
Outputs of similar age
#157,621
of 341,069 outputs
Outputs of similar age from Journal of Business Ethics
#26
of 54 outputs
Altmetric has tracked 23,163,378 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 2,961 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.1. This one is in the 45th percentile – i.e., 45% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 341,069 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 53% of its contemporaries.
We're also able to compare this research output to 54 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 51% of its contemporaries.