| Title |
The importance of corporate brand personality traits to a successful 21st century business
|
|---|---|
| Published in |
Journal of Brand Management, December 2006
|
| DOI | 10.1057/palgrave.bm.2550055 |
| Authors |
Kevin Lane Keller, Keith Richey |
X Demographics
The data shown below were collected from the profiles of 7 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 29% |
| Mauritius | 1 | 14% |
| Unknown | 4 | 57% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 6 | 86% |
| Science communicators (journalists, bloggers, editors) | 1 | 14% |
Mendeley readers
The data shown below were compiled from readership statistics for 420 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 3 | <1% |
| United Kingdom | 2 | <1% |
| India | 2 | <1% |
| Indonesia | 2 | <1% |
| Austria | 1 | <1% |
| Brazil | 1 | <1% |
| Switzerland | 1 | <1% |
| Turkey | 1 | <1% |
| South Africa | 1 | <1% |
| Other | 2 | <1% |
| Unknown | 404 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 99 | 24% |
| Student > Ph. D. Student | 53 | 13% |
| Student > Bachelor | 50 | 12% |
| Student > Doctoral Student | 31 | 7% |
| Student > Postgraduate | 18 | 4% |
| Other | 71 | 17% |
| Unknown | 98 | 23% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 194 | 46% |
| Social Sciences | 35 | 8% |
| Economics, Econometrics and Finance | 24 | 6% |
| Psychology | 17 | 4% |
| Design | 12 | 3% |
| Other | 36 | 9% |
| Unknown | 102 | 24% |
Attention Score in Context
This research output has an Altmetric Attention Score of 9. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 26 April 2022.
All research outputs
#4,270,342
of 25,837,817 outputs
Outputs from Journal of Brand Management
#34
of 348 outputs
Outputs of similar age
#17,812
of 169,940 outputs
Outputs of similar age from Journal of Brand Management
#2
of 3 outputs
Altmetric has tracked 25,837,817 research outputs across all sources so far. Compared to these this one has done well and is in the 82nd percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 348 research outputs from this source. They receive a mean Attention Score of 5.0. This one has done well, scoring higher than 88% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 169,940 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 89% of its contemporaries.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.