Title |
Sexist Attitudes Among Emerging Adult Women Readers of Fifty Shades Fiction
|
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Published in |
Archives of Sexual Behavior, April 2016
|
DOI | 10.1007/s10508-016-0724-4 |
Pubmed ID | |
Authors |
Lauren E. Altenburger, Christin L. Carotta, Amy E. Bonomi, Anastasia Snyder |
Abstract |
Stereotypical sexist representations of men and women in popular culture reinforce rigid views of masculinity (e.g., males as being strong, in control, masterful, and aggressive) and femininity (e.g., women as being fragile and weak, unassertive, peaceful, irrational, and driven by emotions). The present study examined associations between the fictional series Fifty Shades-one popular culture mechanism that includes pervasive traditional gender role representations-and underlying sexist beliefs among a sample of 715 women ages 18-24 years. Analyses revealed associations between Fifty Shades readership and sexism, as measured through the Ambivalent Sexism Inventory. Namely women who reported reading Fifty Shades had higher levels of ambivalent, benevolent, and hostile sexism. Further, those who interpreted Fifty Shades as "romantic" had higher levels of ambivalent and benevolent sexism. Our findings support prior empirical studies noting associations between interacting with aspects of popular culture, such as television and video games, and individual beliefs and behaviors. |
X Demographics
Geographical breakdown
Country | Count | As % |
---|---|---|
United States | 14 | 28% |
Spain | 3 | 6% |
United Kingdom | 3 | 6% |
Mexico | 2 | 4% |
Indonesia | 2 | 4% |
Russia | 1 | 2% |
Kyrgyzstan | 1 | 2% |
Sweden | 1 | 2% |
Unknown | 23 | 46% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 39 | 78% |
Scientists | 8 | 16% |
Science communicators (journalists, bloggers, editors) | 2 | 4% |
Practitioners (doctors, other healthcare professionals) | 1 | 2% |
Mendeley readers
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 83 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 11 | 13% |
Student > Master | 7 | 8% |
Unspecified | 6 | 7% |
Researcher | 6 | 7% |
Student > Ph. D. Student | 6 | 7% |
Other | 15 | 18% |
Unknown | 32 | 39% |
Readers by discipline | Count | As % |
---|---|---|
Psychology | 20 | 24% |
Social Sciences | 9 | 11% |
Unspecified | 6 | 7% |
Arts and Humanities | 4 | 5% |
Nursing and Health Professions | 2 | 2% |
Other | 6 | 7% |
Unknown | 36 | 43% |