| Title |
Personalized mobile marketing strategies
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, October 2019
|
| DOI | 10.1007/s11747-019-00693-3 |
| Authors |
Siliang Tong, Xueming Luo, Bo Xu |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 50% |
| Canada | 1 | 25% |
| Unknown | 1 | 25% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 75% |
| Science communicators (journalists, bloggers, editors) | 1 | 25% |
Mendeley readers
The data shown below were compiled from readership statistics for 834 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 834 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 92 | 11% |
| Student > Ph. D. Student | 79 | 9% |
| Student > Bachelor | 52 | 6% |
| Lecturer | 35 | 4% |
| Student > Doctoral Student | 31 | 4% |
| Other | 123 | 15% |
| Unknown | 422 | 51% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 218 | 26% |
| Computer Science | 36 | 4% |
| Economics, Econometrics and Finance | 31 | 4% |
| Social Sciences | 30 | 4% |
| Unspecified | 25 | 3% |
| Other | 62 | 7% |
| Unknown | 432 | 52% |
Attention Score in Context
This research output has an Altmetric Attention Score of 7. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 08 June 2023.
All research outputs
#5,123,043
of 24,387,992 outputs
Outputs from Journal of the Academy of Marketing Science
#207
of 807 outputs
Outputs of similar age
#97,769
of 358,866 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#9
of 17 outputs
Altmetric has tracked 24,387,992 research outputs across all sources so far. Compared to these this one has done well and is in the 78th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 807 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.2. This one has gotten more attention than average, scoring higher than 74% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 358,866 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 72% of its contemporaries.
We're also able to compare this research output to 17 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 52% of its contemporaries.