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Does media multitasking always hurt? A positive correlation between multitasking and multisensory integration

Overview of attention for article published in Psychonomic Bulletin & Review, April 2012
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Title
Does media multitasking always hurt? A positive correlation between multitasking and multisensory integration
Published in
Psychonomic Bulletin & Review, April 2012
DOI 10.3758/s13423-012-0245-7
Pubmed ID
Authors

Kelvin F. H. Lui, Alan C.-N. Wong

Abstract

Heavy media multitaskers have been found to perform poorly in certain cognitive tasks involving task switching, selective attention, and working memory. An account for this is that with a breadth-biased style of cognitive control, multitaskers tend to pay attention to various information available in the environment, without sufficient focus on the information most relevant to the task at hand. This cognitive style, however, may not cause a general deficit in all kinds of tasks. We tested the hypothesis that heavy media multitaskers would perform better in a multisensory integration task than would others, due to their extensive experience in integrating information from different modalities. Sixty-three participants filled out a questionnaire about their media usage and completed a visual search task with and without synchronous tones (pip-and-pop paradigm). It was found that a higher degree of media multitasking was correlated with better multisensory integration. The fact that heavy media multitaskers are not deficient in all kinds of cognitive tasks suggests that media multitasking does not always hurt.

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The data shown below were compiled from readership statistics for 277 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 6 2%
Japan 2 <1%
United Kingdom 2 <1%
Netherlands 1 <1%
Hong Kong 1 <1%
Switzerland 1 <1%
Germany 1 <1%
Israel 1 <1%
Taiwan 1 <1%
Other 0 0%
Unknown 261 94%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 52 19%
Student > Ph. D. Student 47 17%
Student > Master 44 16%
Researcher 21 8%
Student > Postgraduate 14 5%
Other 54 19%
Unknown 45 16%
Readers by discipline Count As %
Psychology 122 44%
Social Sciences 31 11%
Computer Science 19 7%
Medicine and Dentistry 7 3%
Engineering 7 3%
Other 40 14%
Unknown 51 18%