| Title |
Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com
|
|---|---|
| Published in |
Quantitative Marketing and Economics, August 2017
|
| DOI | 10.1007/s11129-017-9188-7 |
| Authors |
Kirthi Kalyanam, John McAteer, Jonathan Marek, James Hodges, Lifeng Lin |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 80 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 80 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 16 | 20% |
| Student > Ph. D. Student | 14 | 18% |
| Student > Bachelor | 8 | 10% |
| Professor | 3 | 4% |
| Student > Doctoral Student | 3 | 4% |
| Other | 12 | 15% |
| Unknown | 24 | 30% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 29 | 36% |
| Economics, Econometrics and Finance | 9 | 11% |
| Computer Science | 7 | 9% |
| Social Sciences | 2 | 3% |
| Mathematics | 1 | 1% |
| Other | 5 | 6% |
| Unknown | 27 | 34% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 November 2019.
All research outputs
#16,223,992
of 23,911,072 outputs
Outputs from Quantitative Marketing and Economics
#98
of 111 outputs
Outputs of similar age
#202,503
of 318,560 outputs
Outputs of similar age from Quantitative Marketing and Economics
#1
of 2 outputs
Altmetric has tracked 23,911,072 research outputs across all sources so far. This one is in the 21st percentile – i.e., 21% of other outputs scored the same or lower than it.
So far Altmetric has tracked 111 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.7. This one is in the 6th percentile – i.e., 6% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 318,560 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 27th percentile – i.e., 27% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them