| Title |
Online Marketing Effectiveness - the influence of information load and digital literacy, a cross-country comparison
|
|---|---|
| Published in |
Electronic Markets, November 2019
|
| DOI | 10.1007/s12525-019-00372-9 |
| Authors |
José-Alberto Castañeda, Dolores M. Frías-Jamilena, Miguel A. Rodríguez-Molina, Adam Jones |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Spain | 1 | 50% |
| Germany | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 1 | 50% |
| Science communicators (journalists, bloggers, editors) | 1 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 130 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 130 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 18 | 14% |
| Student > Master | 11 | 8% |
| Student > Ph. D. Student | 9 | 7% |
| Student > Doctoral Student | 9 | 7% |
| Librarian | 5 | 4% |
| Other | 19 | 15% |
| Unknown | 59 | 45% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 25 | 19% |
| Social Sciences | 15 | 12% |
| Economics, Econometrics and Finance | 6 | 5% |
| Computer Science | 3 | 2% |
| Engineering | 3 | 2% |
| Other | 17 | 13% |
| Unknown | 61 | 47% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 20 November 2019.
All research outputs
#15,059,126
of 23,175,240 outputs
Outputs from Electronic Markets
#347
of 570 outputs
Outputs of similar age
#210,138
of 358,534 outputs
Outputs of similar age from Electronic Markets
#16
of 18 outputs
Altmetric has tracked 23,175,240 research outputs across all sources so far. This one is in the 32nd percentile – i.e., 32% of other outputs scored the same or lower than it.
So far Altmetric has tracked 570 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 6.0. This one is in the 27th percentile – i.e., 27% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 358,534 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 38th percentile – i.e., 38% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 18 others from the same source and published within six weeks on either side of this one. This one is in the 11th percentile – i.e., 11% of its contemporaries scored the same or lower than it.