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Improving response rate and quality of survey data with a scratch lottery ticket incentive

Overview of attention for article published in BMC Medical Research Methodology, April 2012
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72 Mendeley
Title
Improving response rate and quality of survey data with a scratch lottery ticket incentive
Published in
BMC Medical Research Methodology, April 2012
DOI 10.1186/1471-2288-12-52
Pubmed ID
Authors

Frank Olsen, Birgit Abelsen, Jan Abel Olsen

Abstract

The quality of data collected in survey research is usually indicated by the response rate; the representativeness of the sample, and; the rate of completed questions (item-response). In attempting to improve a generally declining response rate in surveys considerable efforts are being made through follow-up mailings and various types of incentives. This study examines effects of including a scratch lottery ticket in the invitation letter to a survey.

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 72 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 1 1%
Sweden 1 1%
Brazil 1 1%
Unknown 69 96%

Demographic breakdown

Readers by professional status Count As %
Researcher 11 15%
Student > Master 11 15%
Student > Ph. D. Student 10 14%
Student > Doctoral Student 5 7%
Other 5 7%
Other 12 17%
Unknown 18 25%
Readers by discipline Count As %
Medicine and Dentistry 14 19%
Social Sciences 11 15%
Psychology 6 8%
Economics, Econometrics and Finance 4 6%
Nursing and Health Professions 3 4%
Other 11 15%
Unknown 23 32%