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X Demographics
Mendeley readers
| Title |
Making a Difference Through Marketing
|
|---|---|
| Published by |
Springer Singapore, January 2016
|
| DOI | 10.1007/978-981-10-0464-3 |
| ISBNs |
978-9-81-100462-9, 978-9-81-100464-3
|
| Editors |
Carolin Plewa, Jodie Conduit |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Australia | 2 | 50% |
| United Arab Emirates | 1 | 25% |
| United States | 1 | 25% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 50% |
| Scientists | 1 | 25% |
| Science communicators (journalists, bloggers, editors) | 1 | 25% |
Mendeley readers
The data shown below were compiled from readership statistics for 40 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 40 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Doctoral Student | 7 | 18% |
| Student > Master | 6 | 15% |
| Student > Ph. D. Student | 4 | 10% |
| Student > Bachelor | 2 | 5% |
| Lecturer | 2 | 5% |
| Other | 6 | 15% |
| Unknown | 13 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 9 | 23% |
| Social Sciences | 4 | 10% |
| Economics, Econometrics and Finance | 3 | 8% |
| Unspecified | 1 | 3% |
| Mathematics | 1 | 3% |
| Other | 7 | 18% |
| Unknown | 15 | 38% |