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Marketing and Smart Technologies

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Cover of 'Marketing and Smart Technologies'

Table of Contents

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    Book Overview
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    Chapter 1 The Digital Advertising Conceptual Flow: A Literature Review
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    Chapter 2 Featured Snippets Results in Google Web Search: An Exploratory Study
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    Chapter 3 Willingness to Pay a Premium Price for Streaming Services: The Role of Trust in Services
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    Chapter 4 Websites as Spaces of Confluence: Narratives and the Pursuit of Legitimacy
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    Chapter 5 User Behavior: The Case of Instagram
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    Chapter 6 The Influence of YouTubers in Consumer Behavior
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    Chapter 7 Service Loyalty in Retail Banking: An Empirical Study
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    Chapter 8 The Use of Virtual Reality in Marketing: Exploring the Need for Technology and Language Adaptation to Create High Quality Immersive Experiences
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    Chapter 9 Social Media Usage Among Wine Tourism DMOs
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    Chapter 10 Tactical Approaches to Disclose Influencers’ Advertising Partners
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    Chapter 11 The Characteristics of Digital Influencers and Their Ethically Questionable Attitudes
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    Chapter 12 The Use of Influencers in Social Media Marketing
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    Chapter 13 Potential and Advantages of Social Shopping in Portugal
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    Chapter 14 The Role of Digital Influencers on Buying Intention
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    Chapter 15 Driving Factors of Consumer Irrationality in Omnichannel Consumer Behaviour
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    Chapter 16 Event-Based Marketing: A Trendy and Emotional Way to Engage with the Public
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    Chapter 17 The Application of Social and Viral Marketing and the Management of Social Networks to Promote the European Defence Conscience
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    Chapter 18 A Survey on Centennials’ Expectations of Mobile Operators
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    Chapter 19 Mobile Applications at Music Festivals in Portugal
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    Chapter 20 The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten
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    Chapter 21 The Influence of Thinking Styles on Perceived Price Fairness: An Experimental Study
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    Chapter 22 Disruptive Technologies or Big-Bang Disruption: A Research Gap in Marketing Studies
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    Chapter 23 The Influence of Brand Experience in City Marketing
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    Chapter 24 The Human Senses as Consumption and Brand Identity Boosters
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    Chapter 25 Geomarketing Based on Beacons BLE
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    Chapter 26 Customer Acceptance of Shopping-Assistant Chatbots
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    Chapter 27 Words, Frequency, and Understanding: Ranking Marketing Discipline Terms Using Machine Learning
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    Chapter 28 Developing a Web Application for Recognizing Emotions in Neuromarketing
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    Chapter 29 Application of Genetic Algorithm on Multi-objective Email Marketing Delivery Problem
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    Chapter 30 End User Involvement in the Big Data Based Service Development Process
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    Chapter 31 Managing Human Resources Resistance to Organizational Change in the Context of Innovation
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    Chapter 32 Fournier (BRQ) Versus Rusbult (IM): Is Love Really Important in Consumer-Brand Relationship?
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    Chapter 33 Information Society: Access to Public Information
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    Chapter 34 Facebook and Polícia de Segurança Pública: An Exploratory Study of Follower’s Engagement
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    Chapter 35 The LexDoBusiness Collaborative Platform
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    Chapter 36 Machine Learning Applied to the H Index of Colombian Authors with Publications in Scopus
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    Chapter 37 Management Model for the Logistics and Competitiveness of SMEs in the City of Barranquilla
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    Chapter 38 Business Intelligence and Data Mining to Support Sales in Retail
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    Chapter 39 The Residents’ Perception of the Impacts of Tourism in Porto
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    Chapter 40 Good Practices in Logistics for SMEs: A Strategy for the Global Marketplace
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    Chapter 41 How Can Marketing Managers Thrive in the Age of Artificial Intelligence?
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    Chapter 42 Customer’s Acceptance of Humanoid Robots in Services: The Moderating Role of Risk Aversion
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Title
Marketing and Smart Technologies
Published by
Springer Singapore, January 2020
DOI 10.1007/978-981-15-1564-4
ISBNs
978-9-81-151563-7, 978-9-81-151564-4
Editors

Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović

X Demographics

X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 154 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 154 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 20 13%
Student > Ph. D. Student 15 10%
Student > Bachelor 11 7%
Student > Doctoral Student 8 5%
Researcher 7 5%
Other 24 16%
Unknown 69 45%
Readers by discipline Count As %
Business, Management and Accounting 37 24%
Social Sciences 12 8%
Computer Science 7 5%
Unspecified 5 3%
Economics, Econometrics and Finance 4 3%
Other 16 10%
Unknown 73 47%