| Title |
How perceived brand globalness creates brand value
|
|---|---|
| Published in |
Journal of International Business Studies, November 2002
|
| DOI | 10.1057/palgrave.jibs.8400002 |
| Authors |
Jan-Benedict E M Steenkamp, Rajeev Batra, Dana L Alden |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 780 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 3 | <1% |
| United States | 3 | <1% |
| United Kingdom | 3 | <1% |
| Germany | 2 | <1% |
| Brazil | 2 | <1% |
| Switzerland | 1 | <1% |
| Sweden | 1 | <1% |
| South Africa | 1 | <1% |
| Netherlands | 1 | <1% |
| Other | 4 | <1% |
| Unknown | 759 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 152 | 19% |
| Student > Ph. D. Student | 109 | 14% |
| Student > Bachelor | 83 | 11% |
| Student > Doctoral Student | 48 | 6% |
| Researcher | 37 | 5% |
| Other | 119 | 15% |
| Unknown | 232 | 30% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 373 | 48% |
| Social Sciences | 48 | 6% |
| Economics, Econometrics and Finance | 41 | 5% |
| Sports and Recreations | 9 | 1% |
| Psychology | 7 | <1% |
| Other | 49 | 6% |
| Unknown | 253 | 32% |
Attention Score in Context
This research output has an Altmetric Attention Score of 4. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 01 May 2021.
All research outputs
#6,754,009
of 22,869,263 outputs
Outputs from Journal of International Business Studies
#270
of 955 outputs
Outputs of similar age
#29,711
of 128,934 outputs
Outputs of similar age from Journal of International Business Studies
#3
of 4 outputs
Altmetric has tracked 22,869,263 research outputs across all sources so far. This one has received more attention than most of these and is in the 70th percentile.
So far Altmetric has tracked 955 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.6. This one has gotten more attention than average, scoring higher than 71% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 128,934 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 76% of its contemporaries.
We're also able to compare this research output to 4 others from the same source and published within six weeks on either side of this one.