Title |
Luxury brand marketing – The experience is everything!
|
---|---|
Published in |
Journal of Brand Management, February 2009
|
DOI | 10.1057/bm.2008.48 |
Authors |
Glyn Atwal, Alistair Williams |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
United Kingdom | 1 | 50% |
Unknown | 1 | 50% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Practitioners (doctors, other healthcare professionals) | 1 | 50% |
Members of the public | 1 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 1,134 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
United Kingdom | 9 | <1% |
Portugal | 6 | <1% |
Germany | 5 | <1% |
United States | 3 | <1% |
France | 2 | <1% |
Iran, Islamic Republic of | 2 | <1% |
Spain | 2 | <1% |
Chile | 1 | <1% |
Italy | 1 | <1% |
Other | 9 | <1% |
Unknown | 1094 | 96% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 372 | 33% |
Student > Bachelor | 173 | 15% |
Student > Ph. D. Student | 127 | 11% |
Student > Postgraduate | 65 | 6% |
Student > Doctoral Student | 55 | 5% |
Other | 136 | 12% |
Unknown | 206 | 18% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 605 | 53% |
Social Sciences | 89 | 8% |
Economics, Econometrics and Finance | 52 | 5% |
Arts and Humanities | 38 | 3% |
Design | 29 | 3% |
Other | 82 | 7% |
Unknown | 239 | 21% |
Attention Score in Context
This research output has an Altmetric Attention Score of 15. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 27 April 2020.
All research outputs
#2,053,145
of 22,665,794 outputs
Outputs from Journal of Brand Management
#11
of 323 outputs
Outputs of similar age
#9,826
of 171,878 outputs
Outputs of similar age from Journal of Brand Management
#1
of 2 outputs
Altmetric has tracked 22,665,794 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 90th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 323 research outputs from this source. They receive a mean Attention Score of 3.6. This one has done particularly well, scoring higher than 96% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 171,878 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 94% of its contemporaries.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them