| Title |
Social coupons as a marketing strategy: a multifaceted perspective
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, August 2011
|
| DOI | 10.1007/s11747-011-0283-0 |
| Authors |
V. Kumar, Bharath Rajan |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 184 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 4 | 2% |
| Germany | 3 | 2% |
| Switzerland | 1 | <1% |
| Malaysia | 1 | <1% |
| Italy | 1 | <1% |
| Portugal | 1 | <1% |
| Singapore | 1 | <1% |
| Iran, Islamic Republic of | 1 | <1% |
| Malta | 1 | <1% |
| Other | 5 | 3% |
| Unknown | 165 | 90% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 35 | 19% |
| Student > Master | 25 | 14% |
| Student > Bachelor | 23 | 13% |
| Student > Doctoral Student | 16 | 9% |
| Researcher | 14 | 8% |
| Other | 41 | 22% |
| Unknown | 30 | 16% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 109 | 59% |
| Social Sciences | 11 | 6% |
| Economics, Econometrics and Finance | 11 | 6% |
| Computer Science | 7 | 4% |
| Engineering | 4 | 2% |
| Other | 9 | 5% |
| Unknown | 33 | 18% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 23 May 2012.
All research outputs
#15,243,549
of 22,665,794 outputs
Outputs from Journal of the Academy of Marketing Science
#552
of 737 outputs
Outputs of similar age
#86,824
of 124,098 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#6
of 11 outputs
Altmetric has tracked 22,665,794 research outputs across all sources so far. This one is in the 22nd percentile – i.e., 22% of other outputs scored the same or lower than it.
So far Altmetric has tracked 737 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.9. This one is in the 17th percentile – i.e., 17% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 124,098 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 19th percentile – i.e., 19% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one is in the 36th percentile – i.e., 36% of its contemporaries scored the same or lower than it.