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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Consumption as extended carnival on Tmall in contemporary China: a social semiotic multimodal analysis of interactive banner ads
|
|---|---|
| Published in |
Social Semiotics, February 2020
|
| DOI | 10.1080/10350330.2020.1720992 |
| Authors |
Zhen Troy Chen, Ming Cheung |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 96 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 96 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 13 | 14% |
| Student > Bachelor | 7 | 7% |
| Student > Master | 6 | 6% |
| Lecturer | 5 | 5% |
| Lecturer > Senior Lecturer | 4 | 4% |
| Other | 8 | 8% |
| Unknown | 53 | 55% |
| Readers by discipline | Count | As % |
|---|---|---|
| Linguistics | 12 | 13% |
| Social Sciences | 7 | 7% |
| Business, Management and Accounting | 6 | 6% |
| Arts and Humanities | 4 | 4% |
| Economics, Econometrics and Finance | 4 | 4% |
| Other | 11 | 11% |
| Unknown | 52 | 54% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 23 February 2020.
All research outputs
#15,601,089
of 23,195,584 outputs
Outputs from Social Semiotics
#202
of 320 outputs
Outputs of similar age
#222,941
of 361,213 outputs
Outputs of similar age from Social Semiotics
#3
of 4 outputs
Altmetric has tracked 23,195,584 research outputs across all sources so far. This one is in the 22nd percentile – i.e., 22% of other outputs scored the same or lower than it.
So far Altmetric has tracked 320 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 6.3. This one is in the 18th percentile – i.e., 18% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 361,213 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 29th percentile – i.e., 29% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 4 others from the same source and published within six weeks on either side of this one.