| Title |
Marketing and politics: Models, behavior, and policy implications
|
|---|---|
| Published in |
Marketing Letters, May 2012
|
| DOI | 10.1007/s11002-012-9185-2 |
| Authors |
Brett R. Gordon, Mitchell J. Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay Rao, Subrata Sen, David Soberman, Oleg Urminsky |
Mendeley readers
The data shown below were compiled from readership statistics for 57 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 57 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 15 | 26% |
| Professor | 5 | 9% |
| Student > Postgraduate | 4 | 7% |
| Student > Master | 4 | 7% |
| Student > Doctoral Student | 3 | 5% |
| Other | 15 | 26% |
| Unknown | 11 | 19% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 22 | 39% |
| Social Sciences | 13 | 23% |
| Arts and Humanities | 3 | 5% |
| Economics, Econometrics and Finance | 3 | 5% |
| Physics and Astronomy | 1 | 2% |
| Other | 3 | 5% |
| Unknown | 12 | 21% |