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Strategic Innovative Marketing and Tourism

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Cover of 'Strategic Innovative Marketing and Tourism'

Table of Contents

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    Book Overview
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    Chapter 1 European Works Councils in the Airline Industry
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    Chapter 2 From a Smart City to a Smart Destination: A Case Study
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    Chapter 3 Smart Tourism Approaches Through Intelligent Print Media
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    Chapter 4 Smart Tourism Prospects: A Descriptive Sample Survey on a Sample of Potential Tourists
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    Chapter 5 Intelligent Packaging as a Dynamic Marketing Tool for Tourism
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    Chapter 6 Intelligent Ticket with Augmented Reality Applications for Archaeological Sites
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    Chapter 7 Visualization of Folk-Dances in Virtual Reality Environments
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    Chapter 8 Internal Customer Satisfaction from an e-Procurement Information System: The Case of Greek Electronic Public Procurement System (ESIDIS)
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    Chapter 9 Mapping Island Tourism Research
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    Chapter 10 Human Resources Role in Hospitality Service Quality
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    Chapter 11 The Role of Fellow-Feelings and Organisational Harmony to Organisational Performance: A Comparative Analysis Between Two National Contexts
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    Chapter 12 Cultural Identity, Innovation and Entrepreneurship
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    Chapter 13 A Model of Brand Cocreation, Brand Immersion, Their Antecedents and Consequences in Café Brand Context
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    Chapter 14 City Branding: Proposal of an Observation and Analysis Grid
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    Chapter 15 City Branding of Casablanca in Morocco
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    Chapter 16 Gender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation Z
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    Chapter 17 Renewable Energy Matters for Tourism Industry in BRICS Plus Turkey Countries
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    Chapter 18 Determining of Customer’s Kansei Needs and Product Design Attributes by Rough Set Theory
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    Chapter 19 Transformative Role of Work-Integrated Learning in Industrial and Post-Industrial Society: The Russian Experience
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    Chapter 20 What Competencies Should Be Developed in Citizenship Education in the Twenty-First Century? Analysis of Being Active Citizens in Europe and the US
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    Chapter 21 Technologies to Communicate Accounting Information in the Digital Era: Is Accounting Education Following the Evolutions?
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    Chapter 22 Environmental Sensitivity of Business School Students and Their Attitudes Towards Social and Environmental Accounting
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    Chapter 23 A Comparative Approach of E-Learning Accounting Programs in Greece and China
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    Chapter 24 The Influence of the Big Five Personality Traits and Risk Aversion on Entrepreneurial Intention
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    Chapter 25 Redefining City Experiences and Thematic City Walks: The Case of “Thessaloniki Walking Tours”
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    Chapter 26 Setting the Ground for Successful Film Tourism Practices in Greece: A SWOT Analysis
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    Chapter 27 Selective Key Studies in Seasonality Tourism: A Literature Review
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    Chapter 28 Importance of Teacher Training Incorporating Sustainability in their Subjects from the Life Cycle Approach in Higher School of Computation (ESCOM-IPN)
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    Chapter 29 Tourism in Mexico and the Use of Cultural Heritage as a Commodification’s Product
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    Chapter 30 Proposal of Training in Topics for the Curriculum Sustainability of the Program of Engineering in Systems of the Escuela Superior de Cómputo of the Instituto Politécnico Nacional, México
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    Chapter 31 Customer Based Brand Equity Models in Hotel Industry: A Literature Review
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    Chapter 32 Determinants of ICT Integration by Teachers in Higher Education in Morocco
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    Chapter 33 Experiential Development and Cultural Tourist, Through the Example of the Settlement “Katomera” in Trikeri in the Prefecture of Magnesia
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    Chapter 34 Sense of Place, Identity and Memory as Elements of the Design for Tourism
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    Chapter 35 Analysis of Human Motion Based on AI Technologies: Applications for Safeguarding Folk Dance Performances
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    Chapter 36 Higher Education and Innovation in the Non-profit Sector
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    Chapter 37 Marketing Decisions of Young Product Designers: A Study in the University Environment in the Czech Republic
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    Chapter 38 Attractiveness of Small Cities in Rural or Abandoned Regions
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    Chapter 39 Mental Maps and Their Potential for Tourism: A Case Study of Czech Municipality
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    Chapter 40 Online Engagement Factors on Posts in Food Facebook Brand Pages in Greece
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    Chapter 41 Blockchain Applications in Tourism and Tourism Marketing: A Short Review
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    Chapter 42 Comparisons of Health Tourism Within the EU Countries
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    Chapter 43 Contemporary Telemedicine Applications in the Provision of Mental Health Services in Greece
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    Chapter 44 Perceptions of Hospital Quality: A Case Study from Greece
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    Chapter 45 The Wine Lab Project Exploring the Views from Experts
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    Chapter 46 Impression Management Through Websites: An Analysis of the Romanian Banking Industry
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    Chapter 47 Participatory Culture and Tourist Experience: Promoting Destinations Through YouTube
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    Chapter 48 Designing the Virtual Product Experience: Learnings from Shenzhen, China and the ESUN Solutions
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    Chapter 49 Social Networking Sites: The New Era of Effective Online Marketing and Advertising
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    Chapter 50 Winery Visitors’ Experience, Emotional Stimulation, Satisfaction and Behavioral Intentions: The Role of Age and Previous Experience
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    Chapter 51 Factors That Influence Tourist Satisfaction: An Empirical Study in Pafos
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    Chapter 52 Cyber-Citizenship: A Challenge of the Twenty-First Century Education
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    Chapter 53 Turkish Gen Y Customers’ Visit Intentions and Word of Mouth Activities Regarding Online Travel Agencies
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    Chapter 54 Exploiting Human Cognitive Architecture to Design a New Cultural Narrative for Non-captive Audiences: The TOURiBOOST Project
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    Chapter 55 Creating a Personalised Experience for Libraries’ Visitors
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    Chapter 56 Strategic Planning to Promote the Cultural Heritage. The Business Model Canvas for the Kapodestrian Buildings of the Island of Aegina, Greece
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    Chapter 57 Social Media Activism on Cultural Tourism: A Proposal for Paleochora in Aegina, Greece
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    Chapter 58 The Role of Market Segmentation and Target Marketing Strategies to Increase Occupancy Rates and Sales Opportunities of Hotel Enterprises
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    Chapter 59 Climate Change and Cultural Heritage Case Study: The Island of Chios
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    Chapter 60 Relationships Among National Tourist Destination Arrivals, Effective Governance, Environmental Performance, and Human Development
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    Chapter 61 Industrial Design in Event Tourism Marketing: The Case of Thessaloniki International Film Festival Pavilion
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    Chapter 62 Keep It Smart and Sustainable: A Bibliometric Analysis
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    Chapter 63 Sustainable Tourism in Europe from Tourists’ Perspectives
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    Chapter 64 Employer Branding: Innovative Human Resource Practices in Tourism Sector
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    Chapter 65 Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper - A Model Approach
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    Chapter 66 Analyzing the Brand Personality of Athens
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    Chapter 67 Sport Motivation in Outdoor Sport Activities
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    Chapter 68 Residents’ Perceptions of Tourism Impact on Local Economic Development During the Economic Crisis: The Case of Kavala
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    Chapter 69 Taxonomy of Supervised Machine Learning for Intrusion Detection Systems
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    Chapter 70 A Detailed Analysis of Using Supervised Machine Learning for Intrusion Detection
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    Chapter 71 Multispectral Monitoring of Microclimate Conditions for Non-destructive Preservation of Cultural Heritage Assets
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    Chapter 72 Ancient Digital Technologies Using ICT Tools
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    Chapter 73 Greek Traditional Dances 3D Motion Capturing and a Proposed Method for Identification Through Rhythm Pattern Analyses (Terpsichore Project)
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    Chapter 74 Greece, Tourism and Disability
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    Chapter 75 Turning a Problem into an Opportunity Through Tourism and Marketing: The Case of Wild Rabbits in Lemnos Island, Greece
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    Chapter 76 A Systematic Literature Review on E-Commerce Success Factors
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    Chapter 77 Influencer Versus Celebrity Endorser Performance on Instagram
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    Chapter 78 Displaced Due to Conservation and Tourism in the Heart of India: A Review of the Relevant Policies
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    Chapter 79 Review of Social Media’s Influence on Airbnb Accommodation’s Booking Intention
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    Chapter 80 Blockchain Technology: A Case Study from Greek Accountants
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    Chapter 81 University Pedagogy in Greece: Pedagogical Needs of Greek Academics from Ionian University
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    Chapter 82 Experiencing a Museum After Dark: ThePractice of ‘Lates’ in the Industrial Gas Museum of Athens
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    Chapter 83 Culture as an Instrument of Mass Construction
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    Chapter 84 Travel and Tourism Competitiveness of Economies Around the World Using Rough SWARA and TODIM Method
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    Chapter 85 E-commerce Success Factors: A Taxonomy and Application in the Fashion Industry
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    Chapter 86 Linking Luxury Brand Experience and Brand Attachment Through Self-Brand Connections: A Role-Theory Perspective
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    Chapter 87 Revolutionizing Marketing in Tourism Industry Through Blockchain Technology
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    Chapter 88 Consumers’ Perceptions of Gender-Neutral Advertising: An Empirical Study
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    Chapter 89 The Contribution of New Construction Technologies to Interactivity, Flexibility and Personalization in Hospitality Design, as Explored in Student Projects
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    Chapter 90 Exploring the Mediating Role of Interactivity Between Content Engagement and Business Performance in a Mobile-Marketing Strategy: A Quantitative Research in a Business-to-Business Context
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    Chapter 91 The Strategic Use of Social Media in the Business-to-Business Context. Two Social Media Users’ Clusters
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    Chapter 92 Examination of the Current Literature on How Robots Can Contribute on Hotel Service Quality
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    Chapter 93 Teaching Critical Thinking Through Tourism Advertising
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    Chapter 94 Analysis Based on the Hotel Industry, the Lodging Market in Mexico: The Posadas Case
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    Chapter 95 The Implementation of Internal Marketing in Public Sector Organizations: The Case of Job Satisfaction at Chios Police Department
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    Chapter 96 Tourists’ Perceptions and Intended Behavior Thanks to Celebrity Endorsement: Antetokounmpo Invites You to Santorini with Aegean Airlines
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    Chapter 97 National Heritage as a Resource for Tourism Marketing
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    Chapter 98 Strategic Management and Art Museums: The Case Study of the Historical Museum of the University of Athens
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    Chapter 99 The Importance of the Training of Professionals Related to Tourism with Full Knowledge of the Heritage of Mexico: Case Study of the Higher School of Tourism of the National Polytechnic Institute
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    Chapter 100 Nautical Tradition and the “Aquaman” Case: The “Hidden” Source of Inspiration from the Greek Cultural Heritage of the Sea
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    Chapter 101 Determinants That Influenced Mexican Cocoa Beans Exports During 1996–2016
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    Chapter 102 MIT Start-Ups Ecosystem and Greek Start Ups Reality: An Ecosystem Comparison
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    Chapter 103 Analysis of Factors for the Increase Foreign Tourism to Michoacán, México
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    Chapter 104 Research Methods on the Contribution of Robots in the Service Quality of Hotels
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    Chapter 105 The Contribution of Wine Tourism in the Development of Rural Areas in North Greece
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    Chapter 106 Assessing the Competitiveness of Greek Coastal Destinations
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    Chapter 107 Internal Marketing on the Tourism Sector: Examination of How the Staff Can Develop on Greek Hotels
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    Chapter 108 Exploratory Study of the Impact of Significant Ecotourism Experience on Voluntary Carbon-Offset Behaviour of Young Travellers in Their Long-Haul Air Travel Choices
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    Chapter 109 Greek Embassies on Twitter and the Quest for a Strategy
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    Chapter 110 Knowledge Management on Hotels: The Case of Greek Hotels
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    Chapter 111 What Can the TripAdvisor Tell Us About the Complaints Management Strategies? The Case of the Greek Hotels
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    Chapter 112 Towards an Understanding of Temporary Exhibitions Through Visitor Research
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    Chapter 113 The Touristic Upgrade Through Preservation and Respect of Environmental and Cultural Heritage: The Ayasi Project
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    Chapter 114 Visual Communication, the Evolution of Greek Tourism Development as Represented by GNTO Posters
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    Chapter 115 The Use of Social Media on Board: A Comparison Study Throughout Deck and Engine Cadets of Merchant Marine Academy of Macedonia, Greece
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    Chapter 116 Impact of Seasonality on the Management of Tourist Accommodation Establishments in the Azores
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    Chapter 117 Exploring the Relationship of Physician Practice Characteristics with Patient’s Therapeutic Experience: An Exploratory Quantitative Research
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    Chapter 118 The Effects of Workplace Well-Being on Individual’s Knowledge Creation Outcomes: A Study Research Among Hotel Employees
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    Chapter 119 The Value of Cultural Routes in Greece: Examination of the Current Situation
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    Chapter 120 Developing a Tourism Destination Through Gastronomy Branding
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    Chapter 121 Personality Type and Career Preferences Among Young Adults in Post-Recession Greece
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    Chapter 122 Dominance of Tourism Marketing Channels in the Global Travel and Tourism Industry: A Financial Market Perspective
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Title
Strategic Innovative Marketing and Tourism
Published by
Springer International Publishing, February 2020
DOI 10.1007/978-3-030-36126-6
ISBNs
978-3-03-036125-9, 978-3-03-036126-6
Editors

Kavoura, Androniki, Kefallonitis, Efstathios, Theodoridis, Prokopios

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